Calling all marketing professionals and content creators who know essential tips to personalise at scale without losing the human touch.
We are creating a high-impact, expert-led collaborative article focused on one of the most searched topics: 3 essential tips to personalise at scale without losing the human touch.
As consumers inboxes are flooded with generic content and mass-marketed messages, it is making it hard for brands to stand out, so to succeed, personalisation is no longer a luxury but a requirement. Personalising at scale—delivering relevant, individualised experiences to large audiences—can transform customer relationships, boost engagement, and drive loyalty. However, the real challenge lies in maintaining authenticity and empathy so it doesn’t feel like an automated interaction. Balancing scale with the human touch is crucial to building trust and deepening emotional connections with your audience.
We are inviting experienced marketing professionals to share their answers to one key question:
“How to personalise at scale without losing the human touch?
Whether it could be using particular software or doing deeper research, we want to hear how you conduct these practices to get the best results.
Here’s what you can share:
- In your view, why is personalisation such a critical part of modern marketing
- What’s been your biggest challenge when trying to personalise campaigns at scale
- What strategies or best practices have worked well for you in maintaining a human touch at scale
- Where do you think personalisation in marketing is headed over the next few years
Who should share expertise and why?
Marketing specialists:
With expertise in personalisation strategies, they can offer practical tips on how to deliver tailored experiences across various channels and touchpoints.
Sales professionals:
Those who excel in building relationships and understanding customer needs can share how to personalise sales interactions and maintain a human touch even with automation.
Customer experience leaders:
They bring a strategic view of end-to-end customer engagement and know what “human touch” truly means across channels.
What you get by sharing:
- Professional development
- Networking and collaboration opportunities
- Increased visibility and recognition
- Impact and influence
- Position as thought leaders
- Published in website
How to participate:
Simply answer a few short questions below
