by Elisabeth Klingler | May 12, 2023 | Marketing
In today’s digital age, social media platforms have become powerful tools for brands to engage with their target audience and enhance brand awareness. One highly effective strategy that leverages the power of social media is active participation in 3rd party...
by Elisabeth Klingler | Jun 7, 2021 | Marketing
2020 and 2021 are the definition of difficult. At least we all were forced to learn, adjust, and improve—the same counts for business practices such as the coined practice content marketing ever since web 2.0. If you work in marketing, you might have noticed that just...
by Elisabeth Klingler | May 21, 2021 | Marketing
Have you given up on email marketing? You are not the only one; many might even say that email marketing is dead. If not done effectively, your email campaign could show ineffective with low delivery rates, low open rates, low click rates, high unsubscription rates,...
by Elisabeth Klingler | May 17, 2021 | Leadership
AstraZeneca, the pharmaceutical firm, and the NHS, the United Kingdom National Health Service, have successfully navigated through the COVID-19 pandemic by implementing various kinds of leadership methods such as adaptive leadership and reverse leadership style. Which...
by Elisabeth Klingler | May 8, 2021 | Leadership
Even before the covid pandemic, we knew that the 4th industrial revolution was coming. Though everything was at a halt, some things accelerated, like the transformation of an even more digital era, including the trend of remote working. The transition into the future...
