Stop tool-hopping: why workflow matters more than the model
Many organisations have slipped into a peculiar form of AI paralysis. They are active enough to feel modern, but not disciplined enough to create value. One week the team is testing ChatGPT. The next, it is Claude. Then Gemini. Then a niche specialist tool that...
Prompting is not technical — it is management
Prompting is often misunderstood as a technical skill, which leaves many capable, high-achieving professionals sitting on the sidelines of the AI shift because they believe they are “not technical enough” to take part. They hear phrases like prompt engineering and...
Beyond summaries: where AI creates real value for senior leaders
A great many businesses are using an extraordinarily powerful technology for very small jobs. They summarise meeting notes. They tidy emails. They rewrite a paragraph. They ask AI to produce a slightly cleaner version of what was already on the page. None of that is...
Why AI is making your team busier — and what senior leaders should fix first
When Artificial Intelligence first entered the mainstream, many leaders expected the usual promise: faster execution, lighter workloads and a welcome reduction in the daily clutter of work. Instead, quite a few managing directors and senior teams are finding...
How to get more consistent results from AI
One of the most common complaints managing directors make about AI is inconsistency. They use it for a task on Monday and get something sharp, useful and commercially on-point. They return on Tuesday, ask for something similar, and receive an answer that is fluffy,...
