You already have authority — real, earned, hard-won. The problem is that it leaks out somewhere between your firm’s expertise and the screen, and almost nobody picks it up. This E-E-A-T foundation masterclass finds the leak and closes it. You work through the three layers of authority and identify which one is costing you; learn […]
A live work group session where you leave with a clearer value proposition, tasks for your team, and a plan for what to do next. A value proposition you write alone is a guess. A value proposition you pressure-test with a room of sharp peers is a decision. This is where you do the second […]
This month you worked through the E-E-A-T framework and applied it to your firm. You completed an audit of your current authority signals, drafted a structured author page for yourself or a named principal, and produced a 90-day external authority plan. You have identified the specific credibility gaps that are preventing AI tools from treating […]
Your next client is already asking AI tools who to hire — and the firms named in the answer win the conversation before it starts. This masterclass applies the AEO content architecture and framework directly to your firm's most important pages. You restructure three key pages — typically the homepage, a primary service page, and […]
This is the most hands-on session in the programme. You implement the core GEO technical stack directly alongside the recording — llms.txt, Organisation schema, Person schema, FAQ schema — using your laptop and your website dashboard. Every implementation is validated using Google's Rich Results Test. For participants on WordPress: the majority of the technical work […]
In this session you configure a complete AI visibility monitoring system and connect it to commercial measurement. Using Otterly AI or RankPrompt, you set up a minimum of ten tracked prompts across branded and unbranded categories. You run your first scan, record baseline scores, and compare them against your Session 1 audit data. You also […]
This masterclass builds the commercial layer: conversion pathways on your highest-visibility pages, a CTA framework designed for professional services buyers, GA4 goal tracking for AI-referred conversions, and the first draft of your personal AI visibility case study. The case study — a documented, honest account of what you did and what improved across the programme […]
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