This month’s briefing
Why professional services firms with strong Google rankings are invisible in AI search
25% projected drop in traditional search by 2026 — Gartner, 2024
THE CONTEXT
Your firm appears on page one of Google. Your website is well-designed. You have a healthy referral network and consistent client work. And yet, when a prospective client types ‘who are the best advisors in [your specialism]’ into ChatGPT or Perplexity, your firm does not appear.
It is a structural problem — and it is one that the majority of professional services firms do not yet know they have. Gartner projects a 25% drop in traditional search volume by 2026.
AI Overviews now appear in 70% of B2B technology queries. The buyers who would previously have found your firm through Google are increasingly receiving AI-generated answers that mention your competitors and exclude you.
What’s inside:
- Why traditional SEO and AI visibility are governed by different rules
- How AI tools select which firms to recommend — and which to ignore
- Why firms with the best Google rankings are often least prepared for AI search
- The specific gap between professional services firms and AI citation
WHAT YOU TAKE FROM THIS BRIEFING
A clear understanding of the AI visibility problem specific to your firm — before you spend another hour on marketing activity that reaches only the shrinking share of buyers still using traditional search.
Read the briefing
Executive Briefings
The honest briefing on marketing that most B2B leaders aren’t getting anywhere else
Published monthly by Larysa Hale. Built on fifteen years of working with real B2B businesses. Written for senior leaders who are tired of noise and want perspective they can actually use.