Executive Briefings
The honest briefing on marketing that most B2B leaders aren’t getting anywhere else
Published monthly by Larysa Hale. Built on fifteen years of working with real B2B businesses. Written for senior leaders who are tired of noise and want perspective they can actually use.
Each briefing takes one commercial challenge that matters right now — and gives you the honest analysis, the patterns we have seen across fifteen years of client work, and the practical actions you can take this week.
This month’s briefing
Why most businesses are getting AI wrong — and what the ones who win actually do differently
95% of corporate AI pilots produce no measurable return on investment. Not because the technology is poor, but because most businesses are approaching it the wrong way. This briefing is the honest conversation more B2B leaders should be having — five things you are probably getting wrong about AI, a real £2.5 million case study, and three actions you can take this week.
What’s inside:
- Five patterns Larysa has seen across fifteen years of working with B2B businesses adopting AI
- A case study showing how one engineering consultancy went from unclear positioning to a £2.5 million opportunity in one week
- The three fears that are quietly blocking most AI adoption — and why none of them are justified
- Three practical actions you can take in ChatGPT this week that will compound over time
- Original research and statistics from MIT, Procter & Gamble, and CSIRO
Format: Editorial briefing with video insight. Approximately a 12-minute read. Skim-friendly structure with clear sections.