AI-Driven Marketing Growth Programme
A monthly membership for professional services leaders who want commercial results. One clear theme. Live accountability. A peer group that does the work alongside you.
Your clients are already asking AI who to call. Are you the answer?
The AI-Driven Marketing Growth Programme is a monthly membership for professional services leaders who want commercial results — not another course they never finish.
This is a structured monthly commitment — the kind that actually produces results, because you’re not doing it alone.
£150 per month. Cancel anytime. Two people. One membership. Zero excuses.
What you get as a member
The Programme is a membership community for professional services leaders and their marketing teams.
Every month revolves around one theme — this year, AI visibility. Around that theme, you get:
- A complimentary executive briefing — the strategic context, open to all registered leaders
- A masterclass — your working session, with a step-by-step workbook so you leave with something done
- Additional events, webinars, and community sessions announced throughout the month
- A monthly live accountability meeting — where everything comes together
- The option to form or join a work group with members working on the same goals
The accountability
The most successful professional services leaders are not the ones who know the most. They are the ones who implement consistently. The Accountability meeting exists for exactly that reason — a structured monthly commitment, in front of peers who know your business and will hold you to what you said. Not because they have to. Because they are doing the same.
Anyone can sell you a framework. Nobody else gives you a room full of peers at your level who will ask, next month, whether you used it. That is what the Accountability meeting is. And it is why it is the one thing members say they would never give up.
A community that does things, not just watches them
Most professional networks are places where people observe. Expert Circle is a place where people work. The difference is the work group.
What is a work group?
A work group is a small group of members who share a specific goal and commit to working on it together. Work groups are announced as part of the community throughout the month. You can form one, join one, or simply observe until you are ready.
Work groups — do the work with people working on the same thing
If you are working on something important and want people alongside you who are doing the same thing — that is what the work group is for. It is accountability with company.
The infrastructure is provided. Scheduling, a shared communication space, and guidance on how to run effectively as a group. You bring the work.
One membership. Two people. Three things sorted.
When you join the Programme, your membership covers you and one additional team member — a marketing director, marketing manager, or assistant — registered on request.
Continuity
Two people on one membership means the work keeps moving. When one of you is deep in client delivery, the other holds the thread. Progress does not pause because one person is busy — and that is how marketing actually gets done in a professional services firm.
Consistency
Showing up once is easy. Showing up every month — to the masterclass, to the workbook, to the accountability meeting — is what produces results. With two people committed to the same programme, you build the habit of consistent action rather than the familiar cycle of good intentions followed by silence.
Certainty
You will not be doing this alone. Two people means two sets of eyes on the work, two voices in the accountability meeting, and a built-in support structure. That is where the certainty comes from — not hope that you will find time, but a structure that makes progress close to inevitable.
How it works
Step 1: Become a member
You and one additional team member — a marketing director, manager, or assistant — are registered under a single membership.
Step 2: Work through the monthly resources
Each month, a new theme. A complimentary briefing gives you the strategic context. The masterclass gives you the framework and the workbook. Work through both in your own time before the accountability meeting.
Step 3: Show up to the accountability meeting
Join the monthly live session. Share what you have done. Ask what you are stuck on. Form or join a work group if there is a shared goal worth pursuing with others.
Step 4: Your marketing system gets stronger
Each month, one more capability built. One more commitment met. A growing library of sessions you can revisit when the context demands it. A peer group that knows your business.
This year’s theme: AI visibility
In 2026, the Programme focuses on one of the most commercially urgent challenges facing professional services firms: being found by buyers who are now using AI to shortlist suppliers.
Your clients are searching on ChatGPT, Claude, and Gemini. They are getting a shortlist. Most professional services firms are not on it — not because they lack credibility, but because they have not yet set themselves up to be cited.
Every masterclass, briefing, and event this year addresses a different aspect of this challenge — from understanding your current position to building authority, creating content that gets cited, and converting AI visibility into actual enquiries.
If you are ready to stop meaning to and start doing — this is your room.
See what is coming
All upcoming briefings, masterclasses, and events are listed on the Events page. New sessions are announced throughout the month as part of the member community.
Frequently Asked Questions
General & Strategic Fit
Is this programme right for any type of business?
No. The programme is specifically engineered for B2B professional services firms (such as consultancies, agencies, legal practices, advisory firms, and financial services). The core strategies assume your business model relies on reputation, authority, and getting shortlisted by corporate clients. If you run a high-volume B2C e-commerce store, a local retail shop, or a manufacturing company, the material will not map well to your operations.
Does this teach broad operational AI automation (like HR or coding)?
No. This is not a generalised AI strategy curriculum. If your goal is to learn how to restructure your supply chain, write custom Python code, or deploy internal HR chatbots, this programme is the wrong fit. It is strictly a commercial and marketing growth programme centred around market presence and lead generation.
Format & Commitment
How much time do I need to commit each month?
The structure is built to respect a busy principal’s schedule, requiring roughly 3 to 4 hours per month:
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1–2 hours to watch the self-paced, pre-recorded monthly masterclass and complete the step-by-step workbook.
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1.5 hours to attend the live monthly accountability meeting at the end of the month.
What makes this different from a standard online course?
Traditional courses suffer from an “implementation gap”—people buy them, watch a few videos, and get pulled back into daily fire-fighting. This programme uses a membership and accountability model rather than a graduation model.
What are the “Work Groups” and do I have to join them?
Work groups are optional, small peer-led cohorts formed within the main community.
Content & Specific Outcomes
What is the core focus of the curriculum right now?
The primary theme is AI Visibility (Generative Engine Optimisation / GEO). The programme addresses the shift in how B2B buyers find suppliers.
What tangible assets will I get out of it?
The programme runs on a simple “watch and work” rhythm.
Investment & Risk
Can I involve my team, or is this just for business owners?
Every membership explicitly includes two seats under a single price point.
What is the financial risk if the format doesn’t work for me?
The programme is priced as a flat monthly subscription (£150/month) with a cancel-anytime policy.