AI-Driven Marketing Growth Programme
A monthly membership for professional services leaders who want commercial results. One clear theme. Live accountability. A peer group that does the work alongside you.
Your clients are already asking AI who to call. Are you the answer?
The programme makes sure you’re the answer — and makes sure you actually do the work that gets you there, in front of peers who expect it.
£150 per month. Cancel anytime. Two people. One membership. Zero excuses.
The heart of the programme
The Monthly Accountability Meeting
The one room where your consistency is witnessed, your continuity is held, and growth becomes a matter of certainty.
Last Thursday of every month, you sit with peers who remember what you committed to. The session runs the same way every time, because the rhythm is the point: one framework made useful, real problems worked in the open, and connections made on purpose. You leave with a goal the room heard you set — and you return to a room that asks what happened.
Everything else in the membership exists to feed that room
- The masterclass library — a new masterclass every month with a step-by-step workbook, so you arrive at the meeting with something done, not something planned.
- Expert Circle Desks — a built-in support system for the days between meetings. Choose the desk that matches your challenge, answer a few short questions, and receive one clear task with practical steps and a ready-to-use AI prompt.
- The executive briefing — the strategic context behind each month’s theme, published on the first of the month.
- The panel debates — invitation-only discussions where senior leaders argue the real problems AI is creating for growth, marketing and trust.
- Work groups — small cohorts of members working on the same goal, with the infrastructure provided: scheduling, a shared space, and guidance on running effectively.
Membership makes you visible, not just accountable
The Programme’s theme is AI visibility — and membership delivers it structurally, not just theoretically. Our panel debates are recorded, published on YouTube and distributed as on-demand webinars. Active members earn the featured seats: co-hosting panels, on the record, with your name and your firm’s name attached to the arguments.
Your expertise ends up exactly where your prospects now look — in the published conversations that AI tools read, cite and recommend. The programme doesn’t just teach you how to become citable. It puts you on the record.
Expert Circle Desks
The membership works on a Tuesday afternoon, too
The accountability meeting holds you to your goal once a month. Expert Circle Desks helps you act on it every day in between.
When a marketing, management or leadership challenge lands on your desk, you choose the desk that matches it, answer a few short questions about your situation, and receive one clear task in return. Each task explains why the action matters, walks you through the steps, flags the mistakes to avoid, and gives you a structured AI prompt built around your business, so you can complete the work yourself or hand it to the colleague on your second seat.
There is no library to search and no course to sit through. You log in with a problem and leave with an action, and your task ledger keeps a record of everything you have started, completed and committed to, ready for the room at the end of the month.
One membership. Two people. Three things sorted.
When you join the Programme, your membership covers you and one additional team member — a marketing director, marketing manager, or assistant — registered on request.
Continuity
Two people on one membership means the work keeps moving. When one of you is deep in client delivery, the other holds the thread. Progress does not pause because one person is busy — and that is how marketing actually gets done in a professional services firm.
Consistency
Showing up once is easy. Showing up every month — to the masterclass, to the workbook, to the accountability meeting — is what produces results. With two people committed to the same programme, you build the habit of consistent action rather than the familiar cycle of good intentions followed by silence.
Certainty
You will not be doing this alone. Two people means two sets of eyes on the work, two voices in the accountability meeting, and a built-in support structure. That is where the certainty comes from — not hope that you will find time, but a structure that makes progress close to inevitable.
How it works
Step 1: Become a member
You and one additional team member — a marketing director, manager, or assistant — are registered under a single membership.
Step 2: Work through the monthly resources
Each month, a new theme. A complimentary briefing gives you the strategic context. The masterclass gives you the framework and the workbook. Work through both in your own time before the accountability meeting.
Step 3: Show up to the accountability meeting
Share what you have done. Work what you are stuck on. Set the goal the room will hold you to. Form or join a work group if there’s a shared goal worth pursuing together.
Step 4: Your marketing system gets stronger
Each month, one more capability built. One more commitment met. A growing library of sessions you can revisit when the context demands it. A peer group that knows your business.
This year’s theme: AI visibility
In 2026, the programme focuses on the most commercially urgent challenge facing professional services firms: being found by clients who now use AI to shortlist suppliers.
Your prospects are searching on ChatGPT, Claude and Gemini. They are getting a shortlist. Most professional services firms are not on it — not because they lack credibility, but because they have not yet set themselves up to be cited.
McKinsey’s latest global AI survey finds 88% of businesses now use AI — and just 6% are getting significant commercial value from it. The gap is not the tools. It is follow-through. That is what the room is fo
If you are ready to stop meaning to and start doing — this is your room.
See what is coming
All upcoming briefings, masterclasses, and events are listed on the Events page. New sessions are announced throughout the month as part of the member community.
Frequently Asked Questions
General & Strategic Fit
Is this programme right for any type of business?
No. The programme is specifically engineered for B2B professional services firms (such as consultancies, agencies, legal practices, advisory firms, and financial services). The core strategies assume your business model relies on reputation, authority, and getting shortlisted by corporate clients. If you run a high-volume B2C e-commerce store, a local retail shop, or a manufacturing company, the material will not map well to your operations.
Does this teach broad operational AI automation (like HR or coding)?
No. This is not a generalised AI strategy curriculum. If your goal is to learn how to restructure your supply chain, write custom Python code, or deploy internal HR chatbots, this programme is the wrong fit. It is strictly a commercial and marketing growth programme centred around market presence and lead generation.
Format & Commitment
How much time do I need to commit each month?
The structure is built to respect a busy principal’s schedule, requiring roughly 3 to 4 hours per month:
-
1–2 hours to watch the self-paced, pre-recorded monthly masterclass and complete the step-by-step workbook.
-
1.5 hours to attend the live monthly accountability meeting at the end of the month.
What makes this different from a standard online course?
Traditional courses suffer from an “implementation gap”—people buy them, watch a few videos, and get pulled back into daily fire-fighting. This programme uses a membership and accountability model rather than a graduation model.
What is Expert Circle Desks?
Expert Circle Desks is a practical support system included in your membership, built for the days between sessions. It covers three areas through three desks: marketing, management and leadership. You choose the desk that matches your challenge, answer a few short diagnostic questions, and receive one clear task in return, with the reasoning, the steps, a realistic time estimate, the risks to avoid, and a structured AI prompt built around your business profile. A task ledger records what you have started and completed, and your second seat can share the same workspace, so a partner can set direction while a marketing manager carries out the work.
Is Expert Circle Desks included in the membership fee?
Yes. Desks is included in the standard membership at no additional cost, for both seats. It is not a separate product or an upsell. It exists so the membership is useful whenever a challenge appears, not only when a session is scheduled.
What are the “Work Groups” and do I have to join them?
Work groups are optional, small peer-led cohorts formed within the main community.
What are the panel debates, and can I attend before joining?
Yes. The panels are free and invitation-only, convened through our LinkedIn community, Human-led growth — AI visibility for leaders. They are where the profession argues the month’s problem. What you do about it in your own firm is worked on at the Monthly Accountability Meeting, which is members only. Active members earn featured co-host seats on the published recordings.
Content & Specific Outcomes
What is the core focus of the curriculum right now?
The primary theme is AI Visibility (Generative Engine Optimisation / GEO). The programme addresses the shift in how B2B clients find and shortlist suppliers.
What tangible assets will I get out of it?
The programme runs on a simple “watch and work” rhythm.
Investment & Risk
Can I involve my team, or is this just for business owners?
Every membership explicitly includes two seats under a single price point.
What is the financial risk if the format doesn’t work for me?
The programme is priced as a flat monthly subscription (£150/month) with a cancel-anytime policy.