Launching on 1st May, free to attend

Most businesses have already embraced AI in their marketing. The tools are in place, the content is flowing, and the activity is there—but the results often fall short.

Launching on 1st May, this executive briefing explores why that gap exists—and what to do about it.

You will uncover where AI is being misused, why more output is not translating into growth, and what a properly structured, commercially focused approach actually looks like. More importantly, you will be introduced to a smarter way of thinking about AI in marketing—one that aligns directly with revenue, not just activity.

In this session, you will learn:

• Why AI tools alone fail to deliver meaningful marketing results
• The critical difference between AI experimentation and AI-driven growth
• How to structure your marketing so AI supports clear commercial outcomes

Three key takeaways:

• A clear understanding of the hidden gap between AI usage and real business results
• A practical lens to assess where your current marketing approach is falling short
• A strategic direction for turning AI into a consistent driver of leads and revenue

If you are serious about making AI work for your business—not just keeping up with the trend—this session will give you the clarity and direction you need.