We help B2B leaders lead with authority in a market transformed by AI
Expert Circle is a specialist marketing company for B2B professional services. For fifteen years we have helped managing directors, marketing leaders, and founders build the strategies, systems, and confidence to grow. Now we are sharing that knowledge directly — through a structured programme built for leaders who want to use AI strategically, not experimentally.
The Programme
A structured masterclass series for B2B leaders who want to use AI strategically. New module every month, live accountability sessions, and a growing library of expert content. Built to help you lead with confidence as the market shifts.
Executive Briefings
Free monthly briefings on the marketing challenges that matter most to B2B leaders right now. Honest, in-depth, and built to give you clarity — not hype. Register to receive the next briefing direct to your inbox.
Agency Services
Specialist B2B marketing delivered for you. Lead generation, fractional CMO, and website builds for professional services firms that want the work handled end to end by experts.
The Programme
The marketing programme that helps B2B leaders turn AI into growth
88% of businesses are using AI. Only 6% are getting results.
The Programme exists to put you in the 6%.
Business schools charge £9,000 and give you theory. Workshops cost £200+ and give you one day. Online platforms give you a content library nobody finishes. None of them make you do the work. None of them hold you accountable. And none of them put you in a room with senior peers who expect to see results.
The Programme is different. Six masterclasses, each producing a specific commercial outcome in your business. A monthly accountability session with other managing directors and marketing leaders. AI as the practical method that makes you faster. Structure that sets your agenda. Accountability that makes it stick.
What you get as a member:
A new masterclass module every month — pre-recorded video, structured workbook, and supporting content
Monthly live accountability session — group Q&A, networking, and guided implementation
Back catalogue access to every previous module for as long as you are subscribed
Now running: the 2026 edition — AI marketing growth
Six masterclasses. Six commercial outcomes. Each one makes your business money.
The first six masterclasses are confirmed. Each one is built around what the research says actually delivers ROI from AI in marketing.
Each one produces a concrete outcome you can measure.
The next six will be announced as The Programme continues.
THE 2026 OUTLINE:
MASTERCLASS 1:
Build your AI-driven marketing growth plan
Leave with a strategic marketing plan you can take to your board or your team — with one clear priority to implement in the next 90 days. Marketing spend aligned to revenue. No more campaigns you cannot tie to a number.
MASTERCLASS 2:
You are doing £10 work in a £1,000 role
Leave with a clear delegation framework — which tasks you keep, which your team does, which AI does. With accountability for which tasks must produce results. Recovered leadership time. Higher team productivity. Fewer wasted hours.
MASTERCLASS 3:
Use AI to differentiate your value proposition and command premium pricing
Leave with a distinctive value proposition refined with AI — one that attracts higher-value clients who are happy to pay for what you do. Premium positioning. Better clients. Higher fees.
MASTERCLASS 4:
Use AI to understand your market and make smarter growth decisions
Leave with an AI-powered market intelligence process that identifies one or two doable changes to grow revenue this quarter. Smarter investment decisions. Less guesswork. More growth.
MASTERCLASS 5:
Build a continuous AI-supported lead pipeline
Leave with a system for segmenting, personalising, and running campaigns in sequences as an ongoing flow. A predictable pipeline. Less dependency on referrals. Revenue you can forecast.
MASTERCLASS 6:
Use AI to build authority content that generates inbound demand
Leave with a content strategy that uses AI to build your credibility and attract buyers to you. Lower acquisition costs. Shorter sales cycles. Enquiries from people who already trust you.
Free executive briefings
Every masterclass is paired with a free executive briefing. The briefing surfaces the problem — backed by research, real case studies, and practical actions you can take this week. The masterclass gives you the framework to solve it. The accountability session makes sure you actually do.
Register for the next briefing and see how The Programme approaches AI-driven marketing growth.
Need us to do it for you?
Every business wants to grow — but not every business has the expertise or resources in-house to make it happen. Expert Circle also operates as a specialist B2B marketing agency for professional services firms.
From fractional CMO and lead generation to website builds and campaign management, we bring strategy, content, and delivery under one roof — so you can focus on running your business while we build your growth engine.
About Expert Circle
Expert Circle is a B2B marketing growth company founded by Larysa Hale. For fifteen years, we have helped service-based businesses generate leads, sharpen strategy, and build marketing systems that produce predictable growth.
We work with managing directors, marketing directors, and business leaders who are serious about growth but tired of marketing that produces activity without results.
Address
5th Floor 167-169
Great Portland Street,
W1W 5PF, England
contact@expertcircle.uk