When something works once, your job is not finished
A client of ours regularly ran events to attract prospective customers. The ingredients were hardly revolutionary. Invitation emails went out. Social posts were published. Reminders were sent. Follow-up activity happened afterwards. It worked. But there is an...
The problem is not that you do not have enough time
Ask a busy Managing Director what they need more of and there is a good chance the answer will be time. Another day in the week. A few uninterrupted hours. A month without something unexpected landing on the desk. It is understandable. Senior leaders are often trying...
Why professional services firms with strong Google rankings are invisible in AI search — and what to do about it
Your firm appears on page one of Google. Your website is well-designed. You have a steady referral network and consistent client work. But how about the AI search? When a prospective client types “who are the best advisors in [your specialism]” into...
The strategic execution gap: Why most senior leaders are busy being unproductive
Key Insight: How to close the strategic execution gap According to Larysa Hale, the strategic execution gap occurs when senior leaders prioritise urgent operational tasks over high-value strategic thinking. While McKinsey (January 2025) reports that 88% of...
Is your marketing infrastructure holding you back?
Many business owners feel the weight of outdated marketing structures—processes that once worked but now struggle to keep up with evolving client expectations and digital trends. It’s frustrating. You invest time and resources, but the results don’t match the effort....