by Larysa Hale | Nov 24, 2025 | Marketing
AI-powered search is fundamentally reshaping how clients discover professional services firms — and most organisations are not even aware they’ve already fallen behind. Increasingly, decision-makers are skipping Google, skipping blogs, skipping websites altogether....
by Larysa Hale | Nov 18, 2025 | Marketing
Over the past few months, clients have been coming to me with the same urgent questions — and, interestingly, all of them point toward a deeper concern about their marketing strategies for 2026. These aren’t casual queries. They’re signals. And they say more about the...
by Larysa Hale | Jul 8, 2025 | Marketing
Let’s be honest: B2B email marketing has suffered from a bad reputation. Blame the cold, generic newsletters no one asked for, the “Hi [First Name]” personalisation that fools no one, or the spray-and-pray approach to lists built in 2012 and never cleaned. But here...
by Larysa Hale | Jul 2, 2025 | Marketing, Uncategorized
B2B lead generation is under pressure—here’s what the latest data reveals B2B marketing is becoming more saturated, more scrutinised, and more sceptical by the day. In this climate, keeping a pulse on the real shifts in lead generation isn’t just useful—it’s...
by Larysa Hale | Jul 2, 2025 | Marketing
Scandal, scale, and the shifting sands of b2b marketing The recent headlines from the B2B marketing arena offer more than gossip — they’re flashing red lights for every business leader and marketer. We’ve hand-picked three stories that, at first glance, seem to live...
by Larysa Hale | May 13, 2025 | Marketing
The strategic edge hiding in plain sight for B2B marketing and email engagement If you run a B2B firm and you’re not sending a newsletter, you’re missing a trick — a big one. It’s not a “nice to have” anymore. It’s the quiet engine behind effective B2B...
