The room every managing director needs but few ever sit in
There is a version of success that is quietly lonely. Your diary is full and your team needs you, but the number of people you can be completely honest with is very small. That isolation is not a personality flaw; it is structural — and it costs you better decisions....
The five signals that make AI recommend your firm — and how to build them
AI does not rank your pages; it recommends sources it trusts. For twenty years, visibility meant ranking a page in Google. Now your firm competes to be treated as a credible source worth citing — and credibility, to a machine, is made of five signals most good firms...
How to find out whether AI recommends your firm — in one afternoon
You do not need a six-month project to learn whether your firm shows up in AI search. You need ninety minutes, the questions your clients actually ask, and the discipline to write down what comes back. By this afternoon you will know where you stand — which is where...
How to be the answer when your clients ask AI — without drowning in acronyms
You do not need to master GEO, AEO and LLM SEO. You need to understand one thing: your clients increasingly ask AI for a recommendation before they ask a human, and the firms that win are the ones AI can find, trust and cite. The acronyms are just different routes to...
How to make your firm the one AI recommends to your clients
Your clients have stopped starting with Google. They ask ChatGPT, Copilot and Perplexity who to call, and they act on the shortlist those tools hand back. If your firm is not in that answer, you are not being considered — and you will never see the enquiry you didn’t...
