by Rasika Deshpande | Jul 7, 2025 | Collaborative Articles
In 2025, the B2B email landscape is undergoing a quiet revolution. Once ruled by batch-and-blast tactics and bulging contact lists, today’s winning strategies are built on relevance, responsiveness, and respect for the inbox. With inboxes oversaturated and GDPR-like...
by Rasika Deshpande | Jul 1, 2025 | Collaborative Articles
Loyalty isn’t a line on a CRM report. It isn’t earned in a funnel. And it certainly doesn’t come gift-wrapped in a quarterly campaign. Today, true customer loyalty is built in the moments no one else sees—when there’s no contract to sign, no fire to fight, and no KPI...
by Rasika Deshpande | Jun 20, 2025 | Collaborative Articles
“The average professional receives over 120 emails a day—and most of them feel like they could’ve been sent to anyone.” So, how do you stand out in that flood of noise? How do you scale your marketing efforts without sounding like a robot? As consumers...
by Rasika Deshpande | Jun 11, 2025 | Collaborative Articles
Getting someone’s attention is hard enough. Keeping it? That’s the real challenge—and the key to lasting growth. As attention is the new currency nowadays, fleeting clicks and one-time views won’t cut it. As Seth Godin once said, “Don’t find customers for your...
by Karabo Moekoa | May 28, 2025 | Collaborative Articles
Lead nurturing is often misunderstood as a sequence of emails or a passive wait for prospects to be ready. In reality, it’s a proactive, human-centred approach that builds connection, earns trust and creates a path to meaningful conversion. But for it to work, it must...
by Karabo Moekoa | May 14, 2025 | Collaborative Articles
Turning lead magnets into high-quality business development assets requires more than a simple free offer; it takes strategic alignment, thoughtful targeting and real value. While many businesses understand the power of lead magnets, few truly harness their potential...
