About Us
We built the room we always needed
Expert Circle is a professional membership for managing directors, managing partners, and marketing directors in B2B professional services. We combine a structured monthly curriculum, a peer accountability group, and a growing community of senior leaders who are done learning in isolation and ready to do the work together.
One membership covers two people. One fee. One month at a time. No lock-in.
Where this came from
Larysa Hale began her career in PR and marketing in 2008. By 2012 she was operations director at a professional services firm. By 2016 she was director of marketing and innovation at VacancySoft, a fast-moving tech business — responsible for a team, for commercial outcomes, and for translating strategic thinking into work that actually got done.
That last part was harder than it should have been. Not because the team lacked talent, but because there was no structure that made the transfer reliable. She could attend a valuable conference, fill a notebook, return energised — and still find, two weeks later, that nothing had changed. The energy had dissipated. The notes had been filed. The team had no context for what she had understood.
She started building workbooks. Practical, implementable documents that a senior leader could hand to their team without lengthy explanation. The idea had a name — Expert Circle — drawn from a campaign she was running at the time to help professionals publish their expertise and build authority online. The concept was clear: a circle of experts, helping each other grow.
Then came the demands of building a consultancy, a handful of startups, and a client base in professional services. The workbooks went on hold. Expert Circle stayed dormant. But the problem it was designed to solve did not go away.
The idea had a name. The concept was clear. The problem did not go away.
On 15 March 2021, Larysa registered Expert Circle Ltd. Not because the timing was perfect — it rarely is — but because the moment arrived when the decision was simply made. The years of experience, the client work, the pattern recognition, the framework thinking: it was time to connect the dots and build something that lasted.
The programme that exists today is the synthesis of everything that came before it. The workbooks became masterclasses. The peer support became a structured accountability meeting. The community became a place where senior leaders find each other, work on real problems, and build relationships that continue beyond the programme itself.
What we are building
Expert Circle runs on a simple belief: that professional services leaders already know what to do. What they lack is the time, the structure, and the peer group to actually do it.
Every month, the programme works through one theme. In 2026, that theme is AI visibility — the challenge of ensuring your firm appears when prospective clients use ChatGPT, Claude, or Gemini to find suppliers. Each month includes:
- A complimentary executive briefing — the strategic context, open to all registered leaders
- A practical masterclass — a working session with a step-by-step workbook
- A monthly accountability meeting — where members share progress, commit to next steps, and hold each other to account
- Work groups — small peer-led cohorts forming around shared goals, whether that month’s theme or longer-standing business challenges.
Every membership covers two people. The managing director gets the strategic context. The marketing director or manager gets the execution detail. Both attend the accountability meeting. Both know what was committed to. Both can ensure it happens.
The experience layer is being built alongside the core programme. Working retreats, sessions in good locations, events built around shared interests as well as shared professional goals. The founding cohort will shape what those experiences become
What we stand for
Consistency, continuity, certainty
The Three Cs are not a tagline. They are the operating framework that runs through everything Expert Circle does.
Consistency
Consistency means showing up, using the same frameworks, speaking the same language as your team. It is how habits form and how organisations improve.
Continuity
Continuity means the work does not stop when you are busy. When the managing director is in back-to-back client meetings, the marketing lead holds the thread. The programme is built so that no single person’s absence breaks the momentum.
Certainty
Certainty is what you build when consistency and continuity compound over time. It is not the absence of volatility in the market. It is your ability to remain stable within a volatile market — to have sustainable workflows, reliable plans, and the kind of foundation that does not move when things around it do. That foundation is where real growth comes from.
“Certainty is not the market being stable. It is you being stable within a volatile market”
Loyalty to the people who stay
Expert Circle looks after its core team. Different people pass through every organisation, but the people who stay and do the work together deserve to be treated accordingly. That is a value, not a policy.
The same logic applies to members. Expert Circle is not a revolving door. It is a place built for people who intend to grow, and who understand that growth is not a solo endeavour.
Zero tolerance for disrespect
Expert Circle is a psychologically safe environment. Senior leaders are expected to be honest about their challenges, frank about their failures, and open to challenge from their peers. That is only possible in a space where everyone knows the rules are absolute.
Racism, aggression, bullying, and any form of disrespectful behaviour are grounds for immediate removal from the membership — without warning, without refund, without negotiation. This is not a policy we enforce reluctantly. It is a condition of membership we enforce proudly.
Frequently asked questions
Who is Expert Circle for?
Managing directors, managing partners, and marketing directors in B2B professional services firms — consultancies, advisory practices, specialist agencies, legal and financial services businesses — who are already succeeding commercially and want to continue doing so with less isolation and more structure.
What does the membership include?
A monthly executive briefing, a practical masterclass with workbook, a live accountability meeting, and access to peer work groups. Every membership covers two people under a single fee — the senior leader and one marketing team member.
How much time does it require?
Roughly three to four hours per month. One to two hours for the masterclass and workbook. Ninety minutes for the live accountability meeting. Everything else is optional and structured around your availability.
What is the difference between a work group and the accountability meeting?
The accountability meeting is the monthly anchor — every member attends, shares progress, and commits to their next steps. Work groups are smaller, self-forming peer cohorts that coalesce around a specific goal, whether the month’s programme theme or a longer-standing business challenge. Work groups are optional. The accountability meeting is not.
Is this a community?
Not in the way that word is usually used. Expert Circle is a peer group — structured, purposeful, and built around doing the work rather than observing it. If you are looking for a forum to post in occasionally, this is not that. If you are looking for a group of peers at your level who will ask you next month whether you followed through, it is exactly that.
What happens at the experience events — retreats and so on?
The experience layer is being built as the membership grows. The format will be shaped by the founding cohort. The principle is consistent with the rest of the programme: meaningful work done well, in a setting worth being in, with the same people you work alongside every month. The founding members will help determine what that looks like in practice.
Can I cancel?
Yes. The membership is month-to-month with no lock-in. Cancel anytime.
What is the zero-tolerance policy?
Any form of racism, aggression, bullying, or disrespectful behaviour results in immediate removal from the membership, without warning and without refund. Expert Circle is a professional and psychologically safe environment. The policy exists to keep it that way.