collaborative article

Collaborative article: How to enhance your LinkedIn content reach with 3 key tips

LinkedIn offers brilliant opportunities for professionals to connect and thrive in the B2B space. However, standing out amidst the crowd requires strategic content optimisation.

In this latest collaborative article, seasoned LinkedIn experts share actionable tips to boost your reach and influence on the platform. From authenticity to algorithm insights, discover how to elevate your LinkedIn game and make meaningful connections that drive results.

Andrew Macaskill

CCO, Fraser Dove International

1. WRITE AS YOU SPEAK – all too often people put on their corporate tone when posting which reduces engagement.

2. NURTURE THE POST – Reply to comments for the first hour, create threads of discussion, and keep the post in the feed and in the action.

3. 60/20/20 – Having built a following of 100k I can tell you the key content mix has been to post 60% value add, 20% personal posts and 20% call to action. This is the ideal online funnel.

Fiona De Brabanter

Digital Analytics & Strategy Director at Web-Fi

Enhancing your LinkedIn content reach is crucial for maximising your impact in the B2B space. Drawing from my expertise in digital marketing and social media, here are three key strategies to amplify your presence on LinkedIn:

1. Just like any other search engine, LinkedIn operates on algorithms that prioritize certain profiles over others. Ensure your profile is fully optimized with relevant keywords, compelling descriptions, and a professional headshot.

2. Content is king on LinkedIn, but not all content is created equal. Focus on creating content that provides value to your audience, whether it’s insightful articles, informative videos, or engaging polls. Use data from LinkedIn Analytics to understand what resonates best with your audience and tailor your content strategy accordingly.

3. LinkedIn Groups are a goldmine for expanding your reach and establishing yourself as a thought leader in your industry. Join relevant groups where your target audience congregates, actively participate in discussions, and share valuable insights. Additionally, don’t underestimate the power of networking on LinkedIn.

By implementing these simple strategies, you can unlock the full potential of LinkedIn as a B2B marketing powerhouse and expand your reach to new heights.

Terry Heath

Follow these three key tips to enhance your LinkedIn content reach:

1. Understand the LinkedIn Algorithm

– Like many other social media platforms, LinkedIn’s algorithm favours quality content. So, avoid creating irrelevant posts just for the sake of posting. Instead, focus on providing value to your audience.

– Engagement matters: The more likes, comments, and shares your content receives, the more likely it is to be shown to a broader audience. Encourage engagement by asking questions, sharing personal experiences, or sparking discussions.

– Consistency: Regularly posting relevant content helps you stay visible in your network’s feed. Aim for a consistent posting schedule to maintain engagement.

2. Diversify Your Content Formats
– Rotate between different content types: Mix up your posts with text updates, articles, videos, polls, and documents. Diversifying your content keeps your audience engaged and caters to different preferences.

– Personal content: Share your personal interests, thoughts, and success stories. People connect more with authentic, relatable content. Be genuine and let your personality shine through.

3. Leverage Visuals and Rich Media

– Images and videos: Enhance your posts by including relevant images, infographics, and videos. Visual content tends to grab attention and encourages more interaction.

– LinkedIn native videos: Upload videos directly to LinkedIn rather than sharing YouTube links. Native videos autoplay in the feed, increasing visibility.

– Document uploads: Share PDFs, slide decks, or other valuable resources. These can showcase your expertise and provide useful information to your network.

Remember, building a strong LinkedIn presence takes time and consistent effort. By following these tips, you’ll be well on your way to expanding your reach and engaging with a broader audience!

Jem Bevan

Managing Director SocialJems

Top three tips for LinkedIn

Update profile
Engage with target market
Have a strategy in place and remember people buy people.

I’ve been using LinkedIn for over 12 years I have been a LinkedIn trainer for 4 years.

Karen Morgan

Marketing Manager at Energi People

1. When sharing your thoughts or opinions, be honest and genuine. Authenticity resonates leading to higher engagement rates. Own your viewpoint as it helps build your personal brand and be relevant to your audience!
2. Maintain Consistency! Regular posting on LinkedIn helps you stay visible and top of mind among your connections. Consistency in both the quality and frequency of your posts can significantly boost your overall reach and engagement on the platform.
3. LinkedIn is a community – show up! Actively engage by liking, commenting, and sharing content. This not only boosts your visibility but also encourages others to interact with your posts.


In conclusion, LinkedIn presents many opportunities for professionals in the B2B space, but success requires strategic content optimisation and active engagement. The tips shared by our panel of experts offer actionable insights, from prioritising authenticity and nurturing posts to understanding algorithms and leveraging visual content. By implementing these strategies, you can elevate your LinkedIn presence, make meaningful connections, and drive results in your professional journey.

About the author: Tilly Little
Digital marketer at Expert Circle

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