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Collaborative Article: How to use AI to aid B2B business development

The integration of artificial intelligence (AI) has become essential for driving growth and efficiency in B2B business. This transformative technology is reshaping how businesses operate, offering opportunities to optimise processes, enhance decision-making, and unlock new levels of productivity. In this collaborative article, leaders in the field of B2B business development have explored various innovative ways to harness AI’s potential to aid B2B business development, discovering methods to revolutionise traditional practices and stay ahead in an increasingly competitive market.

Below 3 esteemed experts have shared their valuable thoughts, read what they have to say about AI and B2B business development here:

Mel Fisher

International Business Development Director & Ambassador

Since the popularity of AI use, I couldn’t help but explore other possibilities. One of these was reviewing and updating operations manuals. As a Management Consultant, it is a task that would have taken a considerable amount of time and skill to complete, yet now it can be done by an ordinary computer user armed with prompts. Knowing the prompts and the critical benchmarks you require, new manuals, video instructions, and training materials are now possible to refresh or update monthly, if you dare!

Cristiano Winckler

Director of Digital Operations

Most businesses are currently using AI tools to generate content or create content calendars, which are undoubtedly useful. However, leveraging AI correctly can offer much more for B2Bs. It all comes down to providing the right input, both in terms of information and sources, and guiding the AI’s output with clear instructions.

  1. Customer Profiling and Targeting: AI can help businesses build ideal customer profiles or personas, crucial for B2Bs looking to fill their pipeline based on the traditional sales funnel. With the right instructions, almost a “wishlist” of your ideal customers, AI can create profiles for each funnel stage and potentially identify target accounts with the right content for their stage.
  2. Data Supplementation and Analysis: AI supplements data by pulling in information from various sources, tracking metrics, and collating actionable insights. Of course, you need to ensure that the data you put in is correct in the first instance. This can turn a laborious and lengthy process into a much faster and potentially more accurate one, helping to enhance decision-making.
  3. Strategy and Keyword Research Refinement: AI refines marketing strategies and keyword research by helping businesses identify gaps and suggest improvements. With the right input, AI can enhance your marketing tactics and boost your SEO efforts.

With AI, the options are as wide as your imagination, but these are some practical ways we’ve discovered to use the tools specifically for B2B marketing.

Calvin Macleod

Batur Digital

My digital agency assists clients across various industries, including professional services, political parties, and construction companies, to generate leads and opportunities, that have resulted in over £25 million in revenue.

We leverage AI combined with analytics and keyword research to drive traffic to websites through SEO. Additionally, we utilise AI for daily operations, creating brand propositions, and making business decisions.

 

The integration of artificial intelligence (AI) has become essential for driving growth and efficiency in B2B business. This transformative technology is reshaping how businesses operate, offering opportunities to optimise processes, enhance decision-making, and unlock new levels of productivity. In this collaborative article, leaders in the field of B2B business development have explored various innovative ways to harness AI’s potential to aid B2B business development, discovering methods to revolutionise traditional practices and stay ahead in an increasingly competitive market. From Mel Fisher’s insights on using AI to streamline the creation of operational manuals, to Cristiano Winckler’s strategies for leveraging AI in customer profiling, data analysis, and marketing, and finally to Calvin Macleod’s practical applications in generating leads and enhancing SEO, it’s clear that AI offers a multitude of benefits for B2B businesses. By embracing these innovative approaches, businesses can not only improve their efficiency but also gain a significant competitive edge. As we move forward, the role of AI in B2B business development will only continue to grow. By staying informed and adaptable, businesses can fully leverage the power of AI to achieve sustainable growth and long-term success.

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About the author: Tilly Little
Digital marketer at Expert Circle

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