Collaborative Article: Top ways to use AI to improve your product promotion

Artificial intelligence has become increasingly prominent in business, transforming various aspects of operations and strategy. One of its significant advantages is in product promotion. AI offers numerous tools and techniques that can optimise marketing campaigns, personalise customer interactions, and analyse vast amounts of data to predict trends and consumer behaviour. In this collaborative article, esteemed business leaders from across the UK come together to share their valuable insights and experiences. They demonstrate how AI can be effectively utilised to enhance product promotion, drive customer engagement, and ultimately achieve greater business success. Through their collective expertise, this article provides a comprehensive overview of the transformative power of AI in modern business practices.

Lior Zaidner

Apex Group

Personalised Content Creation – AI can write product descriptions and customer reviews that match your content and customer data. This helps you create content that your audience will love, and boost your engagement and sales.

Customer Insights and Predictive Analytics – AI tools can look at huge amounts of data to find patterns and guess customer behaviour. You can use this to shape your marketing plans, put your products in the best places, and make offers that your customers will want.

Enhanced Customer Support – AI-powered chatbots and virtual assistants can help your customers right away, answer their questions, and suggest products they might like. This makes your customers happy and lets your staff focus on harder tasks.

Yoann Pavy

Head of Growth at AiApply

Here are three simple ways to use AI to make your marketing better:

1. Personalised Customer Experiences
AI can look at customer data to send super personalized messages, boosting engagement and sales. It can suggest products or create customized content like emails and social media posts just for them.

2. Predictive Analytics for Better Decision-Making

AI helps predict future trends by looking at past data, making it easier to plan marketing moves. This includes guessing future sales, spotting your most valuable customers, and figuring out who’s likely to leave so you can keep them around.

3. Automating Routine Tasks

AI handles repetitive tasks like answering customer questions with chatbots, managing social media posting, and organizing email lists. This saves time, reduces mistakes, and lets you focus on the big picture to get more done.

Any marketer can become a x10 marketer now, there is no excuse!

Thom Poole

CMO – Schalun Organisation Ltd

Thomas Poole highlights that even with his vast experience in marketing he uses AI for product promotion and actively advocates for the benefits of using it. He says:


“With over 35 years in digital marketing at top companies like eBay, Google, and O2, I pioneered the first MSc in Digital Marketing at a London business school. I specialize in AI for business, regularly using and teaching it to enhance product promotion and strategy development.”

Head of Digital at Expert Circle

Using AI to enhance product promotion in my opinion is essential. Firstly, AI-powered analytics can deeply analyse consumer behaviour patterns, enabling businesses to understand their audience better. Machine learning algorithms predict consumer preferences, optimise pricing strategies, and personalise marketing campaigns for targeted demographics, increasing conversion rates and improving customer satisfaction.

Secondly, AI enhances customer engagement through chatbots and virtual assistants. These tools provide instant responses to customer queries, offer personalised recommendations based on interactions, and handle transactions autonomously. This proactive engagement strengthens customer relationships, boosts brand loyalty, and drives sustained growth and profitability.

In summary, I think integrating AI into marketing strategies allows businesses to optimise through advanced analytics and enhance customer engagement with automated, personalised interactions.


In conclusion artificial intelligence is improving business, particularly in product promotion, by optimising marketing campaigns, personalising customer interactions, and providing deep insights through predictive analytics. Esteemed business leaders like Lior Zaidner, Yoann Pavy, Olivia Davies and Thom Poole highlight AI’s ability to enhance customer support, automate tasks, and create personalised content, driving engagement and sales. By leveraging these AI strategies, businesses can improve efficiency and foster deeper customer connections, ensuring they stay ahead in the competitive market. Embracing AI innovations is essential for achieving greater business success and maintaining a strategic edge.

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About the author: Tilly Little
Digital marketer at Expert Circle

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