Essential Guidelines for Hiring Ad Managers

In today’s digital landscape, the importance of hiring a trustworthy ad manager cannot be overstated. Unfortunately, many businesses have fallen victim to deceptive practices by ad managers, resulting in financial losses and account bans. To help you navigate this potential minefield, we have compiled a comprehensive guide of SEO-optimised best practices for hiring ad managers. By following these guidelines, you can protect your business and ensure transparent and effective ad campaigns.

Never Share Login Credentials:

One of the fundamental rules to prevent ad manager deception is to avoid sharing your login credentials (ID and password). Instead, add them as a user to your business manager account. This ensures better control and security over your ad account.

Grant Limited Access:

When granting access to an ad manager, consider providing them with administrative access to manage your account efficiently. However, it is crucial to restrict their financial access. Keep financial control limited to yourself to prevent unauthorized expenses.

Request Regular Updates:

Stay informed about the performance of your ad campaigns by requesting regular updates from your ad manager. Ask for detailed reports on ad performance and expenditure. This will enable you to assess the progress of your campaigns and maintain transparency.

Restrict Page Access:

When transferring access to your business page, be cautious. Provide the ad manager with ad access only, without granting administrative privileges. By doing so, you mitigate the risk of losing control over your page’s operations.

Set Spending Limits:

Protect your budget by setting spending limits on your ad account. This simple step ensures that you receive notifications from Facebook whenever the expenditure exceeds the defined limit. It helps prevent unexpected financial surprises and keeps you in control.

In the realm of digital advertising, hiring a reliable ad manager is crucial to avoid deception, financial losses, and account restrictions. By implementing these SEO-optimized guidelines, you can safeguard your business and maintain control over your ad account. Remember to never share login credentials, grant limited access, request regular updates, restrict page access, and set spending limits. By following these best practices, you can minimize the risks associated with hiring an ad manager and enhance the success of your ad campaigns.

If you have encountered similar challenges or wish to share your experience, please leave a comment below. Together, we can empower businesses to make informed decisions and build trust in the advertising industry.

 

Larysa Hale

Managing director at Expert Circle

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