Expert Panel: The BEST marketing tools professionals can’t live without

Marketing tools are essential on the way to the success of every marketing campaign and marketing effort in general.  They are used by businesses as means of communication to inform the audience of their products and services. Marketing tools help to create market awareness which in the long run can make your business lucrative. For example, a marketing slick is used by businesses to give customers a product overview, product snapshot and its uses. Some use blogs to show their expertise about this particular product and give consumers tips and advice about it. We collected some great insights from experts on which tools help every day!

Aimee Treasure

Head of Marketing at Templeton and Partners

HubSpot is essential to our content marketing. In addition to allowing us to host content through a blog and gated high-value content such as reports, HubSpot provides the automation tools that enable us to deliver real ABM. We can target individual customers with bespoke campaigns, providing them with helpful content and nurturing them down the funnel with niche content that solves existing, real-time problems.

HubSpot allows us not only to see which content is most popular with our customers but also in which format, on which channels, and with which audience segments and which exact customers our content is most helpful for. The insights HubSpot delivers are easy to understand and share with our Board, meaning we can utilize HubSpot’s tools to continually improve and enhance our content strategy and continually grow leads, conversions, and ROI from content marketing – rare and vital for a B2B, service-based industry like recruitment.

HubSpot also enables us to host our website: we’re about to launch a new site that we’ve created from scratch (drag and drop with some CSS and HTML coding) which will personalize the customer experience for each individual customer by showing only the most relevant, interesting and helpful content and guiding each customer towards the right content for them.

Lydia Huang

Founder & Marketing Career Consultant at Awaken Career

I can’t live without Grammarly when it comes to content creation. Since English is my second language, Grammarly has helped me ensure the quality of my content by constantly reminding me of misspelling or grammar mistakes.

With their premium account, you will receive weekly writing updates to help you learn about your top 3 writing mistakes and ensure the tone matches the brand voice you want to focus on. The tool also helps you with sentence flow and better word recommendations to increase reader engagement.

If you want to improve your writing skills and produce quality content, then you should consider using Grammarly’s premium account.

 

Andreea Westenberg

Head of Paid Traffic at Semrush

Lots of great content marketing tools out there and my favorite is the Impact Hero tool by Semrush. Impact Hero is an AI tool that breaks down your content by buyer journey stages, detects the most impactful copy, and gives tips on reinforcing your efforts.

Matthew Stylianou

Marketing Tech Lead at IRIS Software Group

If the content is king then distribution is Queen. The core automation platform and CRM (the martech spine) is the most important part of content marketing. In my opinion, the most important and powerful tool is Marketo, when it’s used correctly it is a hugely powerful product that lets you distribute your content in a scalable fashion but can also provide a lot of insight on your customer base and how they interact with content. When distribution and engagement are properly tracked and measured you can reach your customers in a much more structured and engaging way allowing you to scale and do incremental improvements to get amazing results.

Nina Young

Managing Director at Watership Surveyors

The best contenting marketing tool for me is Canva. I have used this for over 3 years and it is invaluable. It is user-friendly and intuitive. You get so much for your money with a Canva subscription although the free version is brilliant too. I can create social media posts that look professional and engaging in a matter of minutes. I use Canva for my clients as well as my own business. I really like tools such as the auto-resize for different social media platforms and you get an impressive array of templates and images to work with. I always recommend Canva to my network.

Ali Raza

Co-Founder and CEO of Knowledge Shout!

Google Analytics is one of my personal favourite tools Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

You’ve created a great content strategy, launched a great website, and are blogging regularly. But how do you know if it’s really working?

If you want to keep track of data such as conversion rates, website visitors, clicks, and SEO performance of your website – and you absolutely should – getting an analytics tool such as Google Analytics is essential to track your website’s growth.

Google Analytics provides valuable data about how visitors are interacting with your websites, such as traffic, session duration, bounce rate, conversions, and more. By keeping an eye on your data, you’ll be on the right track to adjust and pivot your content marketing strategy to make sure it works.

John Russell

UK Managing Director & CMO at Staffing Future

Paiger.co sources content, sources new business leads, drives engagement and community engagement for all our staff, best of all is 2nd highest traffic source for our website that converts traffic.

Fabulous ROI in month 3 for year one.

Joan Lockwood

Head of Growth at Huggg

The best content marketing tool that I cannot live without is SEMRush. Their end-to-end Content Marketing Platform helps you to build a data-informed content strategy focused on your audience. needs: you can combine data from Google Analytics and Search Console to make informed decisions and research keywords that boost content and ads. It helps to generate leads and conversions in many ways when used properly.

Gioia Gottini

Business strategist

A newsletter: it’s the best marketing tool because it allows you to reach a targeted and committed audience in a personal, 1:1 way. Also, you have access to vast analytics on users’ behaviour and engagement, which are vital for your marketing strategy

Tobias de Bont

Managing Director / Partner at de Bont Consultancy Global

I am making use of a sales navigator to direct my content strategy to the right audience, besides that, I automated my content distribution with Hubspot, I have sometimes a creativity boost and sometimes simply no time to distribute myself. Next to that, I have a person who helps me in selecting the conversations I have to participate in myself. The simple conversations are all with that person. So that’s how I do it, would love to hear from others as well.

 Oleh Vertinskyi

SEO and PPC Team Lead at QArea

The Classics — Google Search Console & Analytics + Ahrefs

Our team uses Google Search Console and Google Analytics in conjunction with Ahrefs in a hypothesis-testing workflow. Our SEO and content team pitches ideas based on trends we see around the web and then creates an SEO strategy around the topic using Ahrefs. After a cluster of content is published, we use data from Google Analytics and Google Search control to optimize articles and push them higher up the SERP.

While there are many tools that can automate this workflow, nothing beats the precision of tracking specific goals with tools that were built to accomplish one specific goal and do it well.

Nicholas Burrage

Managing Director at The Ambitions Agency 

Favourite Tool: ‘They Ask, You Answer’ methodology

My favourite Tool is ‘They Ask, You Answer by Marcus Sheridan. As a Forbes Top 10 business book, I find this is invaluable as it has revolutionized our new business results and made the whole thing so much more enjoyable. Assignment selling where our prospects do a huge amount of work before they meet us is my absolute favorite section.

Luke Rees

Head of Digital at AccuraCast

My favourite (free) content marketing tool would have to be a visme.co’s map-generator. It allows you to create really beautiful map designs that represent the custom data you’re trying to show. As we do a lot of international link building, this is a great tool for showing country comparisons in a visually compelling way. It makes our research look really professional and has gotten us featured in top-tier international publications.

Elliot Zissman

Founder & Director at Phase 2 Growth

I can’t live without Grammarly when it comes to content creation. Since English is my second language, Grammarly has helped me ensure the quality of my content by constantly reminding me of misspelling or grammar mistakes.

With their premium account, you will receive weekly writing updates to help you learn about your top 3 writing mistakes and ensure the tone matches the brand voice you want to focus on. The tool also helps you with sentence flow and better word recommendations to increase reader engagement.

If you want to improve your writing skills and produce quality content, then you should consider using Grammarly’s premium account.

 

 

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