The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II

When it comes to promoting your products or services, Audience Engagement Strategies and building relationships with your target audience is key. One effective way to do this is through various interactive strategies that encourage participation and interaction. In this article, we will explore seven different strategies that can help you connect with your audience and promote your coaching services or products.

  1. Questions

Ask your audience questions related to what you do. You can also touch on topics that are connected to your target audience. Make it simple to answer.

 For example: what’s the hardest thing about staying true to a healthy regimen? [my love for deep-fried food] or [being too lazy to exercise regularly] 

Questions like this will help you to break the ice easier and start a conversation. More importantly, you will build relationships in a fun and honest, get-to-know-you way.

  1. Surveys

  • Regularly Ask your audience Yes/No questions about what you do. 
  • For example: Did you ever wish to be a personal trainer: [Yes/No]
  • Regularly Ask them to enter your area-related polls. 
  • Stay consistent!
  1. Freebie giveaways

When I say freebies, it doesn’t necessarily have to be material things.

People you engage with over Messenger and Stories feel like they have a relationship with you. They are not simply another one of your followers or clients.

  1. Hold a masterclass

People are looking for programs that can help them make significant changes, and a masterclass specifically targeting a large problem they are having is just what they are craving. A masterclass is also the perfect way to filter potential clients for your 1-on-1 or group coaching services. 

Be sure to record any class so that it is ready to go if you send replays and put them on Evergreen later!

 Pro tip: Make sure to offer deals and promote your coaching services so they know where to go when the masterclass ends. 

  1. Offer free training on your social media platforms

Now, first things first, remember, this isn’t just a gift you’re posting in your Facebook group and forgetting about. 

Any freebie is meant to serve as a lead magnet, a product or service that helps nurture your client and guide them towards some of your more extensive, paid programs.

Providing free training on your expertise is a marketing strategy that will always be around. Offering simple training sessions that give potential clients an idea of your value and how they can work with you will help grow your brand visibility.

You can afford to give this info out for free because you’re confident it will attract more paid clients to your products. To do this, you want to make sure there’s a clear call to action (CTA) at the end of the training and that the info ties back to the program you want to promote

  1. Collaborate with other people in your field

Don’t limit yourself to doing training in your backyard. Presenting on other people’s platforms is a great way to broaden your exposure to potential clients and extend your reach.

Lean into other business owners with thriving Facebook groups and online communities to see if they’d be willing to host your training session on their Facebook or IG live.

Frequently, it’s best to offer to host that business owner on your social channels as well so that both parties feel the deal is worth it. Collaboration over competition.

This is also a fantastic way to make some great connections by having the courage to bring partnership proposals and affiliate partnerships, and find like-minded peers in your business community! 

While we’re on the collaboration topic, I would also like to touch on doing giveaways. This combines two things people love: free stuff and the thrill of winning! 

You can either do a straightforward giveaway with a simple mode of entry — like following you on Instagram, tagging a friend, and commenting — or you can make it into a collaboration with a fellow business owner. 

Pro tip: Be vigilant that you’re teaming up with a non-competitive person, so sure that your programs and offerings and theirs won’t collide. 

  1. Create a referral program

One of the best ways to promote your products is to get others to do it for you. By setting up a rewards-based referral program, you can have your clients spread the word about your products & services for you, and you don’t even have to lift a finger!

  • A rewards-based referral program means your audience is rewarded when they refer a paying customer to your products. The reward part is super important because that’s what the people are doing it for.
    Discounting a program or service is the most common reward because it helps make your programs more accessible and will people who might not otherwise enrol in the program or service. 
  • Scalable Reward: if a client brings in 5 people, they get 20% off; if they bring in 10 people, they get 30% off, etc. 

 

Summary

Questions: Asking your audience questions related to your niche or target audience can help break the ice and start a conversation. Simple questions that are easy to answer can help you get to know your audience better and build relationships in a fun and honest way.

Surveys: Regularly asking your audience Yes/No questions or conducting polls related to your expertise can help you gather valuable insights and engage with your audience. Staying consistent with surveys can help you understand your audience’s preferences and needs.

Freebie Giveaways: Offering freebies, which can be material or non-material items, can create a sense of relationship and engagement with your audience. Providing value through freebies can help nurture your audience and guide them towards your paid products or services.

Hold a Masterclass: Hosting a masterclass that addresses a specific problem or challenge your audience may have is a great way to provide value and filter potential clients for your coaching services. Recording the masterclass can also allow you to repurpose the content in the future.

Offer Free Training on Social Media: Providing free training sessions on your expertise via social media platforms can increase your brand visibility and showcase the value you have to offer. Including a clear call to action (CTA) at the end of the training can guide potential clients towards your paid programs.

Collaborate with Peers: Collaborating with other business owners in your field, such as hosting each other’s training sessions or doing giveaways together, can expand your reach and help you connect with like-minded peers. Just be sure to collaborate with non-competitive partners to avoid conflicting programs or offerings.

Create a Referral Program: Setting up a rewards-based referral program can incentivize your audience to spread the word about your products or services. Offering discounts or scalable rewards can encourage your clients to refer paying customers to your programs or services.

 

By implementing these strategies, you can engage with your audience, provide value, and promote your coaching services or products in a meaningful and effective way.

If you want to learn more about marketing and get expert content creation and promotion tips, sign up for Expert Circle today. Our community of marketing professionals can help you take your marketing to the next level. Join now and start connecting with like-minded individuals and learning from the best.

About the author: Ruta Barlote
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