content marketing

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III

In today’s digital landscape, where search engines are pivotal in connecting businesses with their ideal clients, understanding how to choose and utilize keywords effectively is crucial. By leveraging the right keywords, companies can optimize their content to appear in search results and attract their target audience.

There are six main media search engines: LinkedIn, Google, TikTok, YouTube, Facebook, and Instagram — each with its unique audience and content consumption patterns. This article will explore the importance of keyword research, repurposing content across different platforms, and the value of long-form blog posts in improving search engine rankings. Choose Your Keywords


Search Engines

There are six major media search engines in today’s digital landscape, each distinct from the others:

  • LinkedIn
  • Google
  • TikTok
  • YouTube
  • Facebook
  • Instagram

Every day your ideal client goes to one of these search engines trying to find answers to their questions and solutions to their problems.

The text they put in the search bar is called keywords or long-tail keywords, and once they hit enter, content comes up.


To begin, you must look at the end result of your offer promises. Brainstorm all the different concepts and topics your ideal client must know to achieve the result you promise to deliver. Then start finding keywords and creating content. Utilize these keywords in your content.

Searchable content

Simply put, you can use the same script and upload it to two or more platforms in different formats. Add in some graphics where possible.
Why? Because the people who are reading a Tweet and watching a YouTube video or scrolling through their LinkedIn are typically different audiences who like to consume their content differently. That way, you’ll be hitting “two birds with one stone” by repurposing the same script on different platforms.

Pay attention to good keywords. A little research goes a long way. Just Google: keyword research tool — it will come back with millions of hits, and choose the one you prefer.

Long-form blog posts

Type any keyword in Google for your industry. Chances are the results are long-form postscornerstone, or epic posts; meaning they are at over 1,500 words at least. Long and informative posts rank highest because they help Google understand what you do, and your audience understands the topic you’re an expert on.

Although to rank in search engines, you need to blog regularly; you also need to make sure that the vital content on your website is:

  • Written content. As advanced as AI is today, most search engines still need help understanding other media accurately.
  • Write guides and step-by-step posts that help your audience understand who you are and what you do and help Google explore all the aspects of your industry that you deal with.
  • Search engines track the amount of time people spend on your site. The longer they stay—the better it will rank. Investing in engaging visuals or infographics that turn scanners into readers via visual stimulation is crucial.


Target keywords: Keywords are critical for your content creation efforts. Research and use relevant and high-performing keywords that your potential clients are searching for on platforms like LinkedIn, Google, TikTok, YouTube, Facebook, and Instagram.

Repurpose your content: Different audiences prefer different content formats. Repurpose your content across platforms using the same script to reach a wider audience and increase engagement.

Create long-form blog posts: Long-form blog posts with in-depth information over 1,500 words can improve your search engine rankings and establish your expertise in your field.

Use written content and visuals: Written content, such as guides and step-by-step posts, is crucial for search engines to understand your content. Enhance user engagement with visually stimulating elements like infographics.

Keep visitors engaged: Keeping visitors on your website for longer can positively impact your search engine rankings. Use exciting visuals or infographics to convert scanners into readers and potential clients.


By effectively choosing and utilizing keywords, repurposing content, creating long-form blog posts, and incorporating visually stimulating elements, you can optimize your content for search engines and improve your chances of attracting your ideal clients. Act now and watch your online presence soar!

Our marketing and coaching professionals community can help you take your marketing to the next level. Sign up for Expert Circle today to learn more about marketing and get expert content creation and promotion tips. Join now and start connecting with like-minded individuals and learning from the best.

About the author: Ruta Barlote
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