salary

Salary Transparency or Company Downfall?

Should Job Post Include Salary Rates?

The hiring market debate has included salary transparency and if they are beneficial to the applicant but detrimental to the business. The decision of whether or not to include salary postings in job postings is a controversial one. On one hand, salary postings can give job seekers a better understanding of the positions they are applying for and the value of their skills and experience. On the other hand, salary postings can be a deterrent for employers who may be looking to pay lower rates than what is being advertised. Ultimately, the decision of whether or not to include salary postings in job postings is one that should be considered carefully by employers looking to attract the best talent.

Why Should They (Pros)? Pay Transparency. 

When HR departments neglect to include salaries this leaves room for racial and gender wage gaps. Companies like Apple, Disney, Google and Meta (formally Facebook) are required to post pay ranges since the salary transparency bill went into effect 1 January 2023 in California, USA by Gov. Gavin Newsom. This caused major national and international discussion. 17% of US companies made the change without being required by law and 62% are planning or considering the change according to the 2022 Pay Clarity Survey.

The new law also requires employers to provide the slavery range for current employees when asked. Even W-2 contract workers’ pay data is now being monitored by the California Civil Rights Agency to ensure fairness based on gender, race and ethnicity. The goal of gathering the data is to make employers aware of the “occupational segregation” that may be embedded within their company.

Why Should They Not (Cons)? Hiring Complexity 

With the new adjustments, this adds a layer of responsibility when posting a job for employers. The pay ranges not only differ for position but by location. For example, if a company plans to open roles for an international team there as to be research to determine the pay range for the location, compare it to the budget and run it up the chain of command. Overall could lead to opportunities with salary information coming out slower despite the extreme need for hiring worldwide. 

Global cities like New York, USA even argued that salary transparency makes it harder to hire diverse candidates because they offer high compensation for BIPOC (black, indigenous, and people of color) candidates. They suggest that because of this the pay scale would be larger and candidates would not be happy with what the company is willing to offer candidates.

So Should They? Depends On Who You Are, the Hiring Manager or the Applicant.

According to HR News, 26% of professionals are not applying to jobs without the salary being clear. However, 17% of employers said they would never include salary information if not required by law. Head of Permanent Appointments (UK&I), Gaelle Blake commented:

“There’s arguably never been a more challenging time for employers in attracting and retaining talent as the number of job vacancies in the UK continues to climb. What this means is that employers can’t afford to alienate potential talent.

Considering over a quarter of professionals wouldn’t consider applying for a role without knowing salary expectations, employers need to think carefully if they aren’t making this information available….Ultimately, transparency is key.”

Hali Smith 

business criticism

Business criticism: how to manage it when starting a new venture?

Coming up with a unique business proposition is hard on its own, and it becomes even more stressful when you have people close to you critiquing your every move. “An idea like this already exists” or “how will you ever make enough money” are phrases and critiques entrepreneurs face all the time. Overcoming your business criticism, although difficult, is something necessary if you are going to become a successful entrepreneur, and here are the ways to do so.

Realize that business criticism is bound to come

In a perfect world, everyone would agree with everything. There would be no backlash or opposing viewpoints to any of your ideas, and you would be able to accomplish anything with ease. However, as I am sure you know, we don’t live in a perfect world. The best way to go about the business critiques you receive is to not let it surprise you. You should know that there will always be that one person who opposes you or doesn’t want to see you succeed. Acknowledge their presence and simply move on. It is important, as I’ll mention later, to sometimes ask what the purpose for the critique was, but you should realize that there will always be criticism. Not being taken aback by it is very important if you are to succeed as an entrepreneur.

Ask them what the purpose of the business criticism was

Once you have realized that for everything you do there will be a critic, the next step is to dive deeper into the criticism and look for the importance in the critiques. Sometimes people criticize because they are jealous of your success and your ideas. However, sometimes people criticize for a purpose. They see something flawed that perhaps you have not picked up on yet. Working on a project for so long can make you oblivious to things that are in fact easy to see from another perspective.

This is where good criticism comes into play. Having your ideas and propositions looked at and judged by someone new and someone who has no idea what you are creating can be a good thing. This allows you to see how the general public would view your ideas free from any bias. This is an important skill to have for any entrepreneur. Identifying good business criticism and factoring that into your entrepreneurial venture will help you be much more successful than if you just ignored the critiques.

Don’t jump on the first praise you receive

Just like how you shouldn’t ignore all the criticism you receive, you shouldn’t let the first bit of praise you get impact you any more. It is important to realize that what you are doing is right and that other people see it the same way, but it is more important to keep a middle ground. Value praise and criticism the same, and you will be on your way to becoming a successful entrepreneur.

See business criticism as a compliment

Finally, take the business criticism you receive as a compliment. Receiving criticism means you are making significant progress towards your goal, and people are willing to give you feedback along the way. Acknowledging this criticism as a compliment will help you move forward and allow you to collaborate with others who may know how to do something better than you and are willing to help you out.

Questions about handling criticism to discuss:

  1. How have you dealt with criticism in your lifetime?
  2. What did you feel when you started getting criticism about your business?
  3. Are there other factors you deem to be more important to deal with business criticism?

Expert Panel: What is one change you recommend making to enhance culture and productivity

There is a lot of noise about culture, productivity and building a productive workplace culture. However not too much information about what does that really mean? And how do organisations go about creating these types of optimised environments? 

It should be as easy as: you need to define what productivity means for your organisation, understand the cultural shifts required for it to thrive, and identify the steps needed to achieve it. Then, make it happen.

But in reality is takes a lot of time to prepare and to get the team on board and to go throug hte process. To help our readers think of such important aspects of business and organisation as culture and productivity we decided to reach out to the experts asking them to contribute to this Expert Panel and to answer the question: What is one change you recommend making to enhance culture and productivity.

Marieta Bencheva

Cofounder

In contemporary times we are no strangers to the fact that change drives innovation and that now more than ever it happens to be the lifeblood of many companies’ success. Culture many times equals growth and what better way to thrive than by functioning as an ecosystem? We are not static individuals, we are dynamic and with that trait, we can create motion as a collective of business professionals.

 Entrepreneurs and leaders are aware that company culture is not just another fancy phrase and that it remains one of the key factors when analysing which elements affect a company’s productivity indicators. However, acknowledging that an organization’s productivity is linked with its culture isn’t enough to improve either one. As a leader, you must understand and master their relationship.

 Promoting change within your company is about psychology and how to best tap into the needs and desires of your team, so that the change you are aiming to welcome into your organization stays consistent and survives as new challenges arise. 

Productivity is about igniting certain mental pathways that allow us to feel we belong to a bigger picture when developing tasks. Most of us don’t change unless we are the ones leading that transformation. This is why as subjects of this process your company won’t thrive unless your team does.

When creating a culture, effective communication is key. I believe that the first thing to do is to highlight the need to change. If I were you, that is where I would start. I also wouldn’t be too precious about “owning” it. The best way people will change is if they believe it was their idea. So while you may introduce it, let others take it forward.

Many companies remain unproductive due to the fact that scaling up or even starting a company can be frustrating and frustration more often than not leads to procrastination and again breaks any chances of being productive or introducing systems to boost productive outcomes. 

This is why you need to always keep in mind that your organizational culture impacts the way each member of your team views performance. High-performance cultures foster high-performing team members, by adopting positive peer pressure strategies. This is key when working in high-pressure environments.

Another thing to keep in mind is that culture impacts engagement, which drives productivity. When a company shows high levels of engagement, this means that employees are treating the company as if they were actual owners of the company, and this in-depth care about the results, makes them remarkable.

Collaborative culture enhances productivity and while competition drives performance when it comes to culture it hinders productivity. This is why cooperation and collaboration need to get encouraged over competition between individuals.

 Now that we have gone through the broader picture of culture building, let’s dive into the specifics, suggested by one of our consultants

  • Your first steps when creating or changing company culture should be reducing waste, reducing inflexibility, and reducing variability.
  • Check the reason for the variability: individual, skill, process (people, process, material, and information).
  • Create an SOP (standard operating procedure) for each process you do.
  • Once you have done that, you start tracking are there any improvements in the work?
  • When aiming to create change and identify weaknesses in your operations, without entering detailed considerations in terms of the different tasks of change management.

Another advisor suggests you would start the process with basic questions in order to sketch an appropriate overview:

  • What do I want to change?
  • Why do I want to change it?
  • When do I want it to change?
  • Who should be changing it with me?

A third consultant shares:

In my experience there are two main challenges in change management: the first one is related to the psychology of organizations, that is, the general behaviour of people when confronted with change and the second one is communication and the management of expectations due to the change itself.”

Besides the bookish remarks he also highlights something out of the personal experience:

It may be important to choose the right change agents, that is, individuals who possess certain skills such as emotional intelligence or proactivity BUT the factor X in the recipe, up to me, is to ensure that the chosen individuals, whoever they are, form a REAL network to drive change. As Andrew mentioned, it is indeed essential to make sure that keepers are part of the drive. One needs to avoid at any cost that change ends up being understood as “A taffy peddler does what he pleases”.

Regarding the second problem which is communication, it can be mitigated if you enforce an understanding of change management not as something that is happening in the organization, in the sense of “it is being done somehow like a continuous process, i.e. the BAU of some team lost somewhere in the building” BUT  as a project, i.e., an exceptional effort in the organization towards a given goal with a full-fledged project management strategy in place.

Next, I would like to give some advice on how to address different questions that may arise when considering all of the previously stated information.

 Do you have a framework that you currently use?

 You can create any framework as long as it contains the following boxes:

  • Understand deeply the technical aspects of the change (Subject Matter Experts will help you with that if you engage them);
  •  Plan for work and engagement with the 3 types of employees: early adopters, followers, and tradition keepers;
  •  Define the scope and budge
  • Plan
  • Establish governance and reporting

How should you approach the change in a company in order to make it happen?

 You need to be prepared that there will be initial optimism, drop to disillusionment, and then up again – back to normal. It is different with each organisation but it is important to work with SMEs (Subject Matter Experts) in your Change Program. SMEs need to be seconded during the Change Program and perceive it more like a developmental benefit to the individual and the organization, because of the different roles they are in.

Would you consider transparent communication around the change to be a good step or on the contrary?

Yes! I would definitely advise- if you have 5 or more people in the Change team- you need one person who will be doing only professional communication.

You always need (that can be somebody from marketing) to sense check the change program communication. And do not be shy- communicate every benefit and achievement.

While change can be costly, at Consulthon all the advisors booked in an on-demand advisory call can give you more in use value than the cash value of the 1-hour advisory call you pay for. Basically, we give to every client more than you take from you.

Let’s put it in a practical example: If the actions/ideas suggested during the call bring you thousands of £, you have not been wronged by us and the consultants who worked with you. Because we have given you a great use-value for a small cash value.

Consulthon is a UK Management Consulting expert network. Businesses can raise a Business Challenge and the network’s experts will brainstorm solutions. After selecting the answer they like the most, the business can book a paid one-hour advisory call and deep-dive session with that consultant. All the consultants are vetted by Consulthon and the platform offers businesses access to a wide range of skills, in a variety of sectors and countries.

Chris Keane

People Lead – Canda

Leadership regularly seeking feedback on a 1:1 basis from their teams has a direct impact – employees feel respected and appreciated, and are more likely to ask for feedback in return in the future. Many people struggle to deliver feedback; creating a culture where employees feel safe to have constructive conversations is a big step in helping them develop that skill and improve team communication. 

Kane Sterling

KS consultancy

Cross-team communication and clear roles and responsibilities with clear lines for accountability and boundaries for decision making.

Donnie MacNicol

Team Animation Ltd

The simple things are often the most challenging things to implement and I think this applies to what I would suggest. Make the effort to understand yourself (what motivates you, how you communicate, how you like to engage (or not) with people, etc) and then do the same with other people.

Only when you have these 2 ingredients can you start to bake a cake although it is likely better when you have a team and more ingredients to play with!

Just came up with that analogy and seems to work – get all of the ingredients working with, complementing and enhancing others and you end up with an amazing cake. If they don’t work together then…….well, I’m sure I dont need to describe what it can feel like when a team is dysfunctional and at worst toxic (and to take the analogy to the extreme, you just spit out the cake and leave). We all want to be part of a cake that you just stop yourself gorging on.

Gopal Rao

Partner, Infosys Consulting

  • Make sure that everyone knows what he/she is accountable for AND aware of what others are accountable for
  • Communicate transparently on a consistent and regular basis as a group over calls/in person rather than emails only
  • Follow up progress and actions on brief one on one catch up calls rather than email reminders
  • Finally, discuss any slip-ups at the time and move on. 

Ed Doherty

Principal Consultant, Conation Consulting Ltd

Shaping and fostering a strong yet flexible goal-directed group identity, finding the right contingent balance between collective responsibility and individual accountability.

Mark McArthur-Christie

Managing Director, The Think Human Consultancy

Let people ask ‘why?’ And let them do it a LOT.

Asking “Why do we have that Monday morning meeting?” might reveal that it’s actually a monumental waste of an hour for everyone – or it might be the most useful hour of the week.

 “Why do we produce that weekly report for the Board – you know, the one they never read?” might show that directors don’t read it because it’s too long, but unless you ask why you won’t know.

The older, the more established, the more unquestioned the activity, process or policy is the more you should be asking ‘why?’

 

Gamiel Yafai

Diversity Marketplace Limited

Identify the hidden and shadow cultures experienced by minority groups (gender, disability, race and sexual orientation)

Graham Webb

MD, The Operations People

Leaders embody the behaviours that they get from their team, Lead from the front, be open to your team’s input, celebrate success, reflect on failures, empower your team. Be glass half full!

Deirdre Sheridan

Community & Content Manager, Blue Globe Innovation

As a 100% remote team that is continuing to grow well into the pandemic, Blue Globe Innovation is dedicated to fostering connections between team members that go beyond our Zoom boxes. 

This year, each member of our team was led through an activity to create a personal “Manual of Me” with important information about working with each other–from how to pronounce a colleague’s name to what they enjoy doing outside of work to when it’s okay to send a Slack message.

It’s been a great way to understand each other’s boundaries and working styles, even when we can’t connect in person. While this practice isn’t unique to Blue Globe – it’s used at large tech startups like Slack and Github–we still find it provides value to a small team and an overall rise in wellbeing and productivity amongst our colleagues.

Dan Welham

Director & Co-Founder at Crio Digital Ltd 

Company culture is something that is so important for Crio Digital. The business was born out of a mixture of good and bad experiences from both of the Directors. We have taken the good experiences and utilised them within the business and we have learnt from the bad to ensure that Crio employees never have the frustrations that we once had.

People are at the heart of everything we do so we listen to our team and treat them with respect. We involve the team in all key decisions and even get their thoughts on the smaller things. It’s important to us that we create an environment where people are happy, feel like they matter and know that they can really make a difference and enhance their career with us.

We provide our team the time, autonomy and freedom to produce their best work – stress free! We encourage our staff to take risks, try new things, do the things they wouldn’t normally dare to do, and ultimately produce work that’ll set you apart from the rest. By taking risks, making mistakes and learning from them and going outside of your comfort zone you can only ever better yourself and we completely support this.

The ongoing development of our employees is another thing that we pride ourselves on. We provide them with the time for training and ensure there are always opportunities to take on more responsibility and continuously learn. Whether someone wants to specialise in an area of expertise, lead teams or explore other areas of the business, we work closely with them to help them achieve their goals.

My final point is on having fun with what we do! Yes we are all here to do a job, but that doesn\’t have to be stressful, consume your life and send you in to depression! We want everyone to enjoy going to work each day. We promote a relaxed environment and encourage as much fun as possible whilst getting the job done. The majority of our meetings are held at the pub and we try our best do things socially as a team as often as possible. Really simple things, but things that are so often forgotten by leaders!

Sebastian Kirbach

Global Program Manager – Roche Pharmaceuticals

At Roche we have a strong move towards self-managed and empowered teams. Consequentially, the role of managers has shifted from being the decision maker to being the one that enables the teams to work as efficiently as possible.

 This is only possible if managers and governance bodies fundamentally change their mindset:

         In a command & control environment, the underlying management philosophy is basically “I am your boss because I know best. Therefore I will tell you what and how to do and I will control whether you have done so.”

         In a self-managed teams environment, the manager’s philosophy has to be different, namely: “You as the team know best what to do. Therefore I will do what I can to create and maintain the best possible working environment for you. I will also ensure that we are within the relevant strategic and organizational guard rails.”

My role is to implement this mindset and subsequent behaviour in the teams I am working with.  As a member of a department that has transitioned into a self-managed structure itself I also actively participate in building up & maintaining this structure.

Based on this experience I can say that this had very positive effects on productivity:

  •          People’s motivation is increased, as they become “masters of their own fate”.
  •          The time the teams spent dealing with governance processes was reduced by 90% to the essential minimum:
  •          This essentially was time with middle management to obtain “buy-in and approval” before going to the actual decision-makers, the senior management. This means that people can spend their time more on activities that actually matter.
  •          Teams can react much faster to the changing environment as alignment loops are much shorter compared to before.
  •          On a company level prioritization of work and budget became much easier, as a consequence the yearly work and budget prioritization processes have been abolished.

Antonis Rousounelos

Product Manager, Blueground

In a digital product, we need to make sure that the whole product team is empowered and engaged in the whole process of discovering the product and bringing the best value to the business & its users. For that reason, we have adopted a continuous team-led product discovery process.

Paul Lemon

Director, BD at Performance Leader

Harness the power of the debrief (or After Action Review) to support a culture of continuous improvement for your people, projects and clients. 

A debrief is a structured conversation to review a project or team task. It considers what was supposed to happen (objectives), what actually happened (outcomes), why (explanation), and what should happen next time (learning). It can be applied to projects at specific intervals, which are usually milestones or at the project end. 

The debrief – used consistently by organisations with open, honest feedback cultures (E.g Military, Healthcare, NGO’s) – is largely overlooked by many firms and has the capacity to draw out and share lessons learned among the whole team. It is a much better tactic than relying on water cooler conversations and a systematic means of making implicit knowledge explicit. 

For juniors, it’s an opportunity to tap into expert knowledge. 

For senior professionals, it’s an opportunity to capture and share wisdom and experience. 

For the organisation, it’s an opportunity to create a high performance, learning culture – one that retains knowledge, even when talent is lost – a key challenge during the current war for talent.

Andy Lopata

Author, Podcaster and Speaker on Professional Relationships

I see far too much competition than collaboration between colleagues in many large organisations, and even in a fair proportion of smaller enterprises. Bonus schemes and recognition of other types gets in the way of people going out of their way to support co-workers. Besides, why should they help someone else just because they work for the same company if it’s not going to help them achieve their targets? They are hard-pressed as it is.

The best way to inspire people to support each other and collaborate is to encourage strong professional relationships across the organisation. A culture where teams share with each other, learn together and from each other and understand what other parts of the organisation are trying to achieve and how it fits into the overall picture is more likely to lead to collaboration.

Learning programmes internally should be shaped to increase co-working and collaboration across team boundaries. Make them interactive, fully engaged and practical, with people working with others whose paths they don’t cross frequently and helping each other find solutions.

Co-mentoring, masterminding and action learning sets across the organisation are other ways to break down those barriers and build trusted relationships between colleagues.

Instead of team building events, focus on ‘cross-team’ building.

Why do people help others who are not part of the same team and where their objectives are not aligned? The answer is simple, it’s because they like each other and want to see each other succeed. Building those strong relationships and collaboration will win the day.

Jérôme Selva

Global Managing Director – Pegasystems

When leading thousands of people at IBM, I was perceived as a respectful integrator of talents emanating human-centricity and global cultural awareness in the roots of my engagement to create outcomes-first experiences. 

How I did it and how I continue to do it? 

It’s lost in the paradox of being an introvert who deeply cares to have a positive impact in the quest of constant equilibrium, timeless value, selflessness and happiness.  One cannot help and lead others if one cannot start the journey from within. Introspection and interconnection are essential to help create the space to succeed together! 

Extreme ownership is equally important to address inadequate behaviours and attitudes timely and visibly. Intent and perception can easily drive unintended impacts, hence the power of clear and authenticated communication.

Diversity is a powerful ally to create a smarter and more collaborative world. I trust having lived on four continents and on islands in the Pacific Ocean, having been an officer in the French Army helped shape the way I think, adapt and act.

 

Expert Panel: Hybrid working – What is the best model to move forward, how should time be split between home and office?

The hybrid working model is a location-flexible arrangement, allowing employees to combine onsite and offsite work as they and their employers see fit. Following the lifting of COVID lockdowns worldwide, a wide range of hybrid arrangements have emerged, granting employees flexibility that was seldom offered before.

We set out to understand the value of hybrid work, and its impact on employees’ general feelings towards their places of work, productivity, and wellbeing during the pandemic. To do this, we surveyed top-level HR and Recruitment professionals and business managers across all industries who had continued working throughout COVID/lockdown, managed their teams and now are delighted to share their experiences in this Expert Panel.

Kyle Blockley

MD – Phoenix Global Search

A Hybrid Model of working is now commonplace and in hindsight something we should have been looking at years ago. Being part of this technological revolution, it is sometimes hard to keep up, but employers who do not move with the times will be left behind as individual chose to join organisations that offer remote and hybrid working models.

As a recruiter running a business covering APAC, ME and UK and Europe we now see a lot of candidates asking what the remote working set-up is. It is no longer a world where the candidate gets offered a take it or leave it role – they now negotiate their working hours, working location and how often they want to go to the office (if at all).

The best solutions obviously depend on your business but for those companies that can rotate staff and be flexible, I would advise them to offer a hybrid model that brings staff together in the office 2-3 days a week with the other days working from home. It is super important to continue to have some time in the office so that you can continue to build a company culture, teamwork and importantly help the staff build friendships with their colleagues.

When required face to face Team meetings are very valuable – people will actually enjoy getting out of the house and travelling to work to engage with others. They value the days they work from home as they gain hours not commuting but then they are more engaged when they go to the office and physically interact with the rest of the team/business.

I had thought the biggest challenge would be monitoring performance but from most of the research, I read it appears people are being a lot more productive now than they ever were before. Begs the question – what were people doing in the office before! 😉

Katherine McCord

President, Titan Management

My company has been fully remote for seven years, and we love it!

Keeping a strong team culture is both simple and complicated simultaneously.

It is simple from the standpoint that with the available technologies and programs, it is easy to team build, stay in touch, share workflow, and hold meetings.

It is complicated in that leaders must learn to respect and rely on individualism as opposed to “drones”. They must let go of the need to control, and instead embrace open contribution. This is difficult for many leaders and business owners.

The way to success in a remote setting is quite similar to the way to success in a face-to-face setting. Either way, everyone must be treated equally, but not the same. They must be led as individuals. Keep this notion at the forefront.

  • Set daily 15-minute huddles (do NOT go over). The huddle is designed to share a general update and find out any issues which must be addressed separately throughout the day.
  • Set weekly 1 hour meetings designed for collaboration, and add a 30-minute team-building meeting per week. Play team games, do trivia, share personal experiences and accomplishments, etc… This allows the teams to feel bonded, as will a liberally used internal instant messaging system.
  • Make sure to provide ongoing training both as a team (I recommend once per month), and set self-paced learning opportunities for individuals.
  • Treat people like adults. Unless you are running a call center (or similar), there is no need to track breaks, lunchtimes, etc… As long as the work is getting done, you are succeeding!
  • Finally, set clear expectations and provide modern, user-friendly tools to your team to help them efficiently meet expectations.

These are the basic guidelines for running a successful, remote team. If you follow them, you will reach success!

Peter Cook

Managing Director at Human Dynamics

Whilst I have worked from home for 28 years, it’s also fair to say that I chose to do it.  Many of our current challenges at work are forcing the issue of working from home and it is not for everyone.

Aside from this, in businesses that do complex things or where there is a high need for human interaction and teamwork, some level of face to face communication is essential.  Zoom et al just does not cut it where there are nuanced issues that need to be addressed and where these are essentially human in nature.

I have been made aware of the awful consequences of trying to run a business using only virtual means in this case study from Manpower.  This example is one of a kind and offers lessons to us all.

Each business and every individual must strike their own balance between the trade-offs and advantages of hybrid working.

Diane Rysdale

Head of Recruitment

Hybrid Working should be about balancing peoples’ working and home life, whilst making conscious decisions on where is the best place to conduct the work. Office time should be for collaboration focus meetups, team connection days and relationship building. Some progressive work which is shaping type work often has better results in a collaborative workspace. maintenance or focus work can be completed more efficiently at home.

Talent is being hired more geographically wide and the days in office need to matter. Keeping the culture and connection to it is key for any business in this hybrid working environment.

Snehmayee Kodilkar

HCL Technologies UK

The global health crisis has definitely brought a burnout wave globally. Everyone is vulnerable and mental health has taken a priority, this being the most significant contributor for #TheGreatResignation as well.

During this time, most organisations are trying to create a balanced work environment, the hybrid model is here to stay. Some organisations are able to provide flexible hours or unlimited time off or remote work by choice, but it doesn’t work for everyone.

The key is to find a balance between the office discipline and flexibility of remote working. Organisations need to get creative in ensuring employees enjoy working at the office and find it a welcome change.

Terri Foulston

Global Talent Director, Alcumus

I think there are two ways of looking at this question- what works best for the business, and what works best for the individuals- and there likely isn’t a one-size-fits-all answer.

In my experience, flexibility within your flexible working policy is the best solution- i.e. a set of guiding principles that empower managers and their teams to agree on a local level what works best for them and the customers they service.

My advice to managers would be to start from a position of trust and be really clear with expectations. Deal with the small percentage of people who may abuse this trust on an individual basis, rather than building a policy and approach around these people.

Sebastian Pampanini

Director Of Operations / Talent Resourcing at DiverseJobsMatter

Ultimately, the primary word employers and workers turn to when discussing the hybrid model of office working and home working is ‘flexibility. That working from home or at least having the option has provided innumerable benefits such as saving money on travel, food, and clothing and not having to pay for childcare provisions. 

However, workers have a diverse range of conditions and requirements concerning work, which are significant to address, particularly social care and child-rearing.

With an array of working circumstances, it is safe to say that there is no one universal model for deciding which model is best. Regarding childcare, female leaders and women’s groups have pointed out that the model of hybrid working may be precarious for working mothers, mainly if they are single mothers having to juggle childcare and working simultaneously. 

Yet, there may be more benefits, as parents/ guardians may have an opportunity to be more involved with child-rearing, education, and development. In this regard, some parents will not have to battle a trade-off between working and child- care. 

Yet, in this hybrid working model, women may burden the majority of childcare, so whilst they may not entirely have to give up working, they may have to compromise with lesser working hours and or more strained working conditions compared to their male counterparts. Though this may model and pattern may be different with couples from the LGBTQIA+ community.

Moving forward, picking a single working model may be an overly streamlined and ‘one size fits all approach that will not be widely applicable to people of different genders, sexualities, cultures and family, health, and care commitments. 

Rather than assuming if there is one approach that unilaterally presents the best model for working, an organisation or company may have to decide, depending on their number of employees and other exogenous factors, what the practical implications of each model would be be on work output.

Raf Uzar

Head of Communication & Development, Penteris

Unlocking Hybrid

The key to unlocking “hybrid” is understanding the real reason for wanting to implement it. Are we offering a hybrid working arrangement to pay lip service to a growing swarm of irritated employees demanding more flexibility or are we genuinely interested in providing staff with the opportunity to mould and shape their working environment?

Chicken Soup

This dynamic – between the employer and employee – is fundamental to planning for a labour market trend that is now being dubbed “The Great Resignation” (or “The Big Quit”, if you prefer). Four million Americans decided to leave their jobs in September 2021. More pertinently, recent 2021 Gallup research suggests that 48% of working Americans are actively job-hunting; according to the Microsoft Work Trend Index for 2021 this figure is as high as 54% for Generation Z. Similar trends can be seen worldwide.

Peeling back the layers of the Great Resignation reveals (amongst others) two reasons for its genesis: 

(1) employees are not adequately supported; and 

(2) employees crave more flexible working hours. 

Tackling one without the other is like trying to treat an infectious pandemic-like virus with hot chicken soup – it may make you feel better but it won’t solve the problem.

Read the full article to find out more about a Strategic Plan 

While there are many working models available, with their relevance depending on the nature of work, we conclude that companies able to offer their employees hybrid models of working, combining working from home and working onsite, are providing the optimal work conditions for their employees in the current climate, and for the foreseeable future.

hybrid

Hybrid working: how to make it work for your organisation

Unlocking Hybrid

The key to unlocking “hybrid” is understanding the real reason for wanting to implement it. Are we offering a hybrid working arrangement to pay lip service to a growing swarm of irritated employees demanding more flexibility or are we genuinely interested in providing staff with the opportunity to mould and shape their working environment?

Chicken Soup

This dynamic – between the employer and employee – is fundamental to planning for a labour market trend that is now being dubbed “The Great Resignation” (or “The Big Quit”, if you prefer). Four million Americans decided to leave their jobs in September 2021. More pertinently, recent 2021 Gallup research suggests that 48% of working Americans are actively job-hunting; according to the Microsoft Work Trend Index for 2021 this figure is as high as 54% for Generation Z. Similar trends can be seen worldwide.

Peeling back the layers of the Great Resignation reveals (amongst others) two reasons for its genesis: (1) employees are not adequately supported; and (2) employees crave more flexible working hours. Tackling one without the other is like trying to treat an infectious pandemic-like virus with hot chicken soup – it may make you feel better but it won’t solve the problem.

Strategic Plan

Creating an environment conducive for hybrid working must go hand-in-hand with supporting employees. The UK’s CIPD (Chartered Institute for Personnel and Development) posits seven strategies to make hybrid working successful and also create an employee-support culture. This includes the need for organisations to:

(1) Develop the skills and culture needed for open conversations about wellbeing:

  • Upskill managers to discuss wellbeing confidently
  • Create an organisational focus on wellbeing

(2) Encourage boundary-setting and routines to improve wellbeing and prevent overwork:

  • Establish boundaries and routines – and monitor them across the team
  • Take breaks between video calls
  • Notice signs of overwork

(3) Ensure effective coordination of tasks and task-related communication:

  • Set clear objectives
  • Calibrate the frequency of task-related communication
  • Develop more deliberate task-related communication

(4) Pay special attention to creativity, brainstorming and problem-solving tasks:

  • Take time to explore the functionality of the technological solutions
  • Identify which tasks are more effective face-to-face

(5) Build in time – including face-to-face time – for team cohesion and organisational belonging:

  • Creating common purpose across the organisation
  • Building personal and team relationships online
  • Building in face-to-face time, post-pandemic
  • Timetabling co-located working within teams

(6) Facilitate networking and inter-team relationships:

  • Create opportunities for co-working with other teams
  • Encourage inter-team relationships and networking at the organisational level

(7) Organise a wider support network to compensate for the loss of informal learning:

  • Recognise the points when learning needs are more intense
  • Organise more structured development opportunities.

Planned Process

It is also practical to create “wellbeing champions” or “hybrid guardians” whose role it is to take responsibility for these strategies and help roll them out. However, a word of caution – getting to the nitty-gritty, for example, of who works online, with whom, and for how many times a week needs to be preceded by a detailed review of the current status quo and what should follow next:

  • What do we wish to achieve through hybrid working?
  • Where are we right now in the process?
  • Which skills and tech tools are needed to facilitate the implementation of a truly hybrid ecosystem that is inclusive of both online and offline employees?
  • Who are the key stakeholders that will lead, influence, and implement the hybrid skills rollout?
  • What kind of data will help us monitor the effectiveness of hybrid working?
  • When does implementation take place and how often does monitoring occur?

Taking a ‘quick-fix’ approach and offering an abundance of new apps without walking through the above process will certainly not cut the mustard. This invariably causes chaos rather than cultivate camaraderie.

Successful Hybrid

A questionnaire or conversation can help gauge the sentiments of staff but it can also be a useful tool in clarifying the legal implications of hybrid working, suggesting possible policies and procedures, and sounding out plans and preparations. Keeping the channels of communication open between employer and employees throughout this process is not only a wonderful opportunity to build trust but can be key to repairing any disconnect that has built up in recent months.

There is no best model for hybrid working, no off-the-peg solution. Every organisation should adopt a system that seeks to support its own particular blend of personnel, tailoring hybrid to its own team’s needs. Some companies require a greater mix of online, some require greater monitoring, and not every team member is ever alike.

Although the challenges facing companies are often different, experience and research has informed us that hybrid working done well leads to an increase in wellbeing, an improvement in inclusion, and an uptake in collaboration and upskilling. So when do we start?

Raf Uzar

Head of Communication & Development, Penteris

 

team

How can you effectively collaborate remotely with your team?

While online meetings allow you to communicate with people all over the world, it can get very frustrating, very fast. From poor internet, to malfunctioning webcams, to the devastating mute button, many things can and will go wrong during your meeting that can hurt team performance and motivation. The question ultimately becomes, how can I effectively collaborate remotely with my team?

Effectively Collaborate Remotely With Your Team by Setting Norms

The key to a successful and productive meeting is to be consistent, clear, and concise. Going into a meeting not knowing certain communication forms, documents needed, and proper etiquette can hinder productivity significantly. By sticking to a set of rules and norms for each meeting can eliminate most confusion between colleagues around the world. Acronyms are a major factor in eliminating this confusion, because it allows for speedy communication on topics that require a lot of typing and thought.

Stop Spamming Messages

It can be very easy to call or send texts and emails that basically cover the same topic from different angles. Instead, imagine each time you are sending a text or email you are physically walking up to that person in the office to talk to them. This will force you to relax a bit on follow-up texts or emails after a very lengthy phone call.

Emphasize Written Communication for Quality Collaboration Remotely

With all the physical barriers in place and the lack of access to the office building, it may actually be a good time for the more introverted people in the workplace to open up. Writing emails and sending text messages are a great way to include and foster the growth of these individuals who now do not have to stress about face-to-face meetings.

Celebrate!

All the hard work you do with your team every day should not be brushed under the table. You and your colleagues should take the time to set up virtual social events to increase morale and strengthen rapport. It will be extremely beneficial, and you will be able to see the results in person when the workplace opens up again.

Questions for you to think about and discuss in comments:

  • Which are the best communication platforms to use?
  • What are the best times to meet if working globally?
  • What are some norms you came up with that helped with collaboration?

Entrepreneurs: top tips on how to scale your business

It’s fail or scale

Scaling your business means to ensure your business has a “life of its own.” Obviously, everyone wants to scale their business, but you need a safety net to prevent failure. When starting out, you need to put the majority of your effort into creating a predictable source of income. Think about scalability, but not too much at this point. In other words, have the basics down before you graduate to the bigger leagues.

Understand systems

When it comes to scalability, we consider three important components of your business: the product, your personality, and your systems. It’s hard to scale when your business primarily thrives on product or your personality. For example, if your personality goes away, so does the business. To prevent such a disaster and to scale up, base your business upon a good system. This means to work on creating an excellent platform to propel your business or having a multistep structure that draws attention to your content and product(s). Because systems are the most sturdy, they provide the most support in scaling up.

Start scaling your business

So far, we’ve given you a crash course in staying grounded, but it is also important to think big when you try to scale up. Not thinking big will stifle your vision. Make sure to stick to your vision and be consistently on the move, not celebrating after every incremental victory. You need to realize your weaknesses and leverage your strengths. For instance, if someone else handles logistics better than you, have them handle it! Also, don’t be afraid to spend extra time brainstorming ways to attain the highest returns even if it feels difficult at times. It will pay off.

Follow these pointers and you’ll be on your way to scaling up your business. With grit and determination, you’ll soon be “working on your business instead of working in it.“

Here are some questions for you to think about:

  • Do you want to scale up your business? Why?
  • What type of systems does your business use?
  • Do you enjoy working in your business or on your business?
  • When do you plan to scale up if you haven’t already?
  • What’s your big idea?
decision

Why does data-driven decision making fail?

As increasing amounts of data become available, businesses that are effectively harnessing it are pulling away from competitors. The digital universe is exploding, indeed by 2025, it is estimated that there will have been a 50 fold increase in online data available within just ten years. It is well known that data encourage well-informed decision making. Especially in a situation where there are various stakeholders with conflicting perspectives, hard data can act as the mediator, ensuring that business resources are allocated optimally.

However no strategy is infallible, and making decisions based on data does not always lead to optimal outcomes. Reasons include:

Mistaking correlation with causation and conclusion bias

Two events happening at the same time may or may not be linked where one may or may not be causing the other. There is a risk that superficial analysis can lead to conclusion bias. That is, the person doing the analysis has a personal opinion which they look to validate through the data. One of the most famous examples of this is the correlation between psychiatric disorders and recreational drug use. Is it the case that drugs cause disorders, or that people predisposed to disorders are more likely to take drugs?

Whilst there is a correlation, causation either way is not proven. Within the job market, an example of correlation over causation would be, the economy is growing and more people are employed. This is a great example of why diversity in the workforce is so important, as conclusion bias can be directly attributed to upbringing, socioeconomic status and peer groups. Having a diverse workforce neutralises this. With all this in mind, if your business has a culture of data-led decision making, having multiple people with different perspectives analyse the same data sets will give optimal results. An excellent book to read on this topic is the Black Swan.

Failure to implement insight-led outcomes

As data is integrated from various sources, the complexity can become overwhelming. At that point, there is a danger of paralysis by analysis. With so many variables, it becomes unclear what the correct course of action is, where instead of data being used to drive change nothing happens. Therefore at every step, there needs to be clarity on what the objectives are and how the data on hand can help answer that question. For example, now companies house allows for API integration, what this means is that recruiters could have the financial information about all their medium / large clients contained within their CRM.

That sounds impressive, but unless there is a clear outcome in mind, which will generate ROI, so what? So why not then create reporting that shows for all the key clients, what their year on year turnover and revenue growth is, so to help with resource allocation for key account management? i.e. with faster-growing clients allocate more resources, with loss-making clients, assign less.

Relying on low quality or inconsistent data

Data led decision making is dependent on the quality and consistent data. As an example, imagine you are analysing a client’s hiring activity over the past year as part of an annual review, but six months data is missing. Or, when you analyse hiring by role, jobs are not categorised consistently. Doing any kind of meaningful analysis becomes impossible. You are better off not trying, as the alternative is to make assumptions that could end up being faulty.

At Vacancysoft this is why we have strived to create a data set that is both high quality and consistent. This starts with our company coverage. In the UK, medium to large companies account for over two-thirds of all private sector employment, so our starting point is to monitor them comprehensively. Whenever they republish a job, we know. If they change their career centre, we track the new one. This means that with your key accounts, we are able to provide consistent coverage.

In the same way, our specialist data quality control process means that every posting is categorised using our proprietary taxonomy, so results in standardisation of job processing, meaning that you can analyse activity by client or market segment, without having to worry about false readings due to low-quality data.

If you would like to see how your decision making could be enhanced through vacancy data, contact us for a free consultation.

business

When is the right time to start a business

In 2020 approximately five thousand recruitment firms were formed; however, the sad truth is that by 2022 as many as 80% of those will no longer be trading. Setting up a new venture can be a great opportunity, but the difference between success and failure can come down to the smallest things. For example, a banking recruiter who set up in the summer of 2020 would have struggled to succeed, given the market conditions that unfolded. Whilst few people could have forecasted that, there are a lot of things one can do to ensure one’s business is set up to succeed from the outset. Things to consider include the following.

Business Objectives

What is your vision for your business? Is your intention to have a lifestyle business for you personally or is your ambition to grow something bigger? Whatever you decide, it is critical you think this through at the beginning, as the choice you make will determine several of your subsequent decisions. If you are effectively happy as a sole practitioner, you may not need an office; for example, a home office may suffice. Similarly, you only need to worry about securing terms with the clients you personally plan to service, meaning you can operate more aggressively when headhunting. In essence, clarity over your objectives will enable you to have a consistent strategy which will guide subsequent decisions; without that you can easily waste time and resources on areas you don’t need to. As part of this factor in your restrictive covenants and don’t accidentally breach them: your former employers will likely notice and act accordingly.

Incorporation Structure

Whilst the majority of new businesses that form will be limited companies, that is not the only incorporation structure. Once again, it comes down to how you perceive what it is that you will be doing. For example, if you plan on operating a boutique firm providing expert consulting with retained fees, ask yourself which business model do you have most in common with? Why is it that nearly all law & business consulting firms typically are partnerships? What are the differences and could being an LLP be a better model? For example, now that the Government has changed the tax on dividends on limited companies, it could even be more tax efficient to be an LLP.

Capital Account

One of the biggest challenges when setting up your own business is the immediate income drop. Have you planned for no business income for six months? Whilst that is a pretty negative outlook, anything is possible and if your business is relying on generating fees in Q2, factor in the fact that a lot of organisations have payment terms of more than 60 days, and you may have notice periods that need to be served, with invoicing only possible once they are over. A boutique contingent business could easily have a situation where the core requirements would be one placement per quarter, where the fee would be £20k+; but at that level, with three months’ notice, it may not be paid until month seven. Cash-flow is the oil that drives your business. Whilst you can control your costs, to start with you can’t predict your income, so make sure you have a sensible buffer when getting started.

Team Composition

If your new venture involves working with other people from the outset, make sure your areas of expertise don’t overlap too much. The most successful start-up recruitment firm I have seen (which has consistently been on the Recruiter’s Hot 100 list, placing second one year) started with one person in Germany and the other in the UK. They had overlapping clients but operated their markets independently under a common brand. Now, fifteen years on, they have offices in 15 countries and more than 100 consultants. All that from just two people. Make sure all directors have billing responsibilities and you may even consider a US law firm technique known as ‘eat what you kill’. Costs are shared equally, but income is based on individual billings. If a business partner doesn’t perform, whilst that will be a stresser in itself, it need not create personal financial concerns for you. Finally, avoid junior staff in year one, the support they will need will be crippling on your time.

Market Conditions

Keep on top of market trends. Studies have shown that whilst incumbent businesses will be dislodged with difficulty from core markets, well implemented innovation will disrupt the existing order and create a new paradigm. As an example, consider the mobile phone industry: Nokia and Blackberry between them had a monopoly on phones, to the point where all business users would use Blackberry, while Nokia dominated the personal-use market. Apple introduced the iPhone, with its big screen, apps and stylish design: the incumbents were displaced and Apple became the number one provider of phones and the most profitable company to boot.

Applying this metaphor to recruitment, if you can identify a niche that is emerging and no one else has spotted, you can invest your time in cultivating relationships with people working in the space so they consider you to be the foremost consultant on their career opportunities. Then, as the market grows, clients will naturally start working with you, as your network gives them access to what they need, where you don’t have to compromise on terms.

Therefore, to maximise your chance of success, map out your target market to understand what the new emerging niches are. For example, if you are a banking recruiter, given the way that FCPA enforcement led to a surge in hiring for compliance, could MiFID II have a similar impact on regulatory? If you are in technology, what are the new languages or skills which are going to be in demand in the coming year? If you can only afford to service ten clients, why not identify which are the fastest growing and focus on those? As they grow you can grow with them.

Put simply, at best, being small gives you the freedom to be nimble and focus on where the market is going, as opposed to what is there already. Doing that gives you the opportunity to capture an emerging market and monetise it accordingly.

Expert Panel: Recommended resources before starting a business

Starting up a business is challenging! You understand the struggle if this applies to you. Any experience counts and can make or break a successful start-up and one that fails due to lack of expertise. Thus, no matter how great the small business idea is with no expertise, it will be challenging but not impossible to start running a business. That expertise can come from multiple sources such as a business advisor, books, webinars, podcasts, the Web in general, etc. There is a lot of excellent learning content on starting a business, business plan template, and writing a business plan, including here on Expert Circle. We have reached our network of experts and here is what they suggest. 

“A big business starts small.” -Richard Branson

“A big business starts small.” -Richard Branson

Susan Ward

Co-head of Cypress Technologies, an IT consulting business

The good news is that anyone can start a business. The bad news is that starting a business that succeeds and continues to flourish isn’t so easy. Here are 5 resources I have identified that an entrepreneur needs before starting a business.

First – Be Fully Committed

You must put your heart and soul into what you’re doing, believe in your product or service, and be willing to put in long hours to complete all of the duties necessary to build and sustain a firm. When you start a business, you must be willing to make sacrifices such as forgoing vacations or even a paycheck for what may appear to be an indefinite time.

Second – Be a “Type D”

“Type D” person—someone who has a desire for success coupled with drive, discipline, and determination. You need discipline and determination as these traits are what give successful business people the fuel to follow through on their business ideas and endure the ups and downs of the economic climate.

Third – Get Smarter

Many people have tried to start a business without acquiring the business knowledge they need to make their business a success and, as a result, their businesses have failed.

To start a business, you have to be knowledgeable about many different aspects of business and have a variety of skills, or hire people who have the skills you lack.

If you aren’t knowledgeable enough about accounting to keep your own books, for instance, you’ll need to hire an expert

Fourth – Find Adequate Startup Money

Finding adequate business start-up money is especially critical because there’s no guarantee that your business is going to make money right away, and often initial income is too low to live on. In fact, the lack of adequate funds is a top reason most small businesses fail.

Fifth – The Business Support You Need

You may be in business by yourself, but no business succeeds without a good support system. As an entrepreneur, you need interpersonal skills, team-building skills, and leadership skills, as you’ll need to work with others including vendors, employees or freelancers, customers, and other support resources to have business success.

When you’re thinking of business support, look first to the home front. Your family should be your number one cheerleader when it comes to your success. A supportive spouse can be there to listen to your ideas or problems and provide the encouragement or advice that keeps you going.

Ivan Asem

Strategic Marketing Specialist at EPS Software Engineering AG

Starting a new business can be daunting, especially if your resources are limited. Luckily if you have the right mindset, patience and energy you can grow your new business from the ground up. Since my area of expertise is marketing, much of this article will focus on marketing tools. Launching a business online is the most cost-effective way to get started but there are a few things to consider first.

Some general advice is always to see if you can get something done for free before paying for it. Once you find what you need, test, test and test again. Invest in a working solution and scale after consistent success.

The first thing you need to establish is how to stay organized. Being organized shouldn’t be an expensive experience, for that reason, I suggest using Google Docs to manage all of your documents online. This cloud-based service is free and allows you to collaborate with your team if they have Gmail addresses. The downside is that it’s not the most secure service so if you’re willing to pay a little more, you can use a service like Monday.com or Confluence by Atlassian to manage your team’s documentation.

The next thing to consider is your planning tools. Timelines and deadlines can be managed with Trello. It’s easy to use and free to set up. Trello utilizes boards to manage the flow of projects and it’s easy to customize your project flow according to your business needs. You can also assign specific tasks to people, attach files and align goals. Furthermore, you have access to loads of project templates to give you a head start.

Marketing is arguably one of the most important facets of a new business. Always start with social media since this is an easy place to grow an audience and get meaningful insights. Set up profiles on Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and Reddit. This depends on the services you are offering but having profiles on each of these platforms increases your visibility.

You will also need a tool to manage all of your social media. Later.com offers a very good solution for managing your social profiles. With the free plan, you can get automated posting and scheduling across all social media platforms. However, for the most value, you’ll want to take a paid plan since it gives you access to analytics across your social media.

In the sphere of marketing, you’ll want a system to manage communications with your customers. GetResponse offers a great customer relationship management solution (CRM). It integrates easily with social media platforms, websites and eCommerce platforms. Additionally, you can send emails that are triggered by specific events like a sign-up or a follow up to a purchase. Like most of the tools on this list, GetResponse comes with analytics to improve marketing activities.

Advertising is also important. The most cost-effective way to get started is through Facebook ads and Google ads. Facebook ads allow you to run interest-based advertisements on a small budget and Google ads are directed at more intent-driven keyword advertising. Using them together can be powerful once you collect enough data to build remarketing audiences. It’s also worth noting that LinkedIn offers powerful advertising for business-to-business advertising.

In this day and age, a business does not exist without a website. Depending on your budget and skill level, there are a variety of tools you can use to get a website. The best approach is to get a web designer to make your website. Have a look at their portfolio and ask about how easy it would be for you to make changes to the website they create.

If you decide to build it yourself, there are plenty of places to start. If you are new to website building, I suggest starting with Wix or Squarespace. They offer plenty of website templates that are easy to set up and manage. If you are slightly more advanced, you can use WordPress. WordPress is highly customizable giving you more control. The downside is that WordPress websites can incur very high expenses from plugins, themes, security and more.

If you are selling a product or service, Shopify is a great solution because it offers a balance of customization and pricing. It’s built for eCommerce and integrates beautifully with some of the best marketing services.

Customer support can make or break your business. Whatsapp business makes it easy to chat with customers in real-time. This is a great solution for a smaller customer base. In terms of a useful tool for meeting clients for a consultation, use Microsoft Teams. Microsoft Teams is stable and easy to use with a very good presentation mode. It also logs the lengths of each call so that you can easily manage hours for invoicing.

Legal is an overlooked part of most businesses. Failing to make sure that you are conducting business legally can result in expensive lawsuits and the loss of your business. You don’t need to pay an arm and a leg for a lawyer, you can start with making sure that your business is handling customer information and data responsibly. Fiverr is the best place to find a lawyer who can look at your business practices, policies and presence to make sure that you are compliant with the laws of the countries you operate in.

Lastly, managing finances is extremely important. Sage, is a great tool for invoicing and accounting in general. This is especially true for startups.

These are the tools that are great for new business owners, especially for business owners who want an established online presence. If you have the capacity, you can easily scale your business with the tools mentioned above. Additionally, an agency can assist you with getting your business off the ground. You can also use services like Fiverr to find the professionals you need for a remote team.

Alexandra Riemann

Founder & Director at TravelSisters.co

Mentors. Mentors are by far the best and most important resource for any new business.

Even if you have a groundbreaking new idea, there will always be aspects that others have already done. Successfully or not, it is tremendously helpful to learn from them.

You will already be making enough mistakes, why not avoid some by having a good mentor by your side?

Also, there is nothing wrong with having several mentors. Different people, different points of view, different specialities.

Natalya Spicker

President at SheWorks! 

A clear idea and message of the mission and vision of your business is key. Developing a bullet-proof go to market strategy is essential. Can a 5-year-old understand what your company does? If not, go back to the drawing board until it is that simply understand. Consider what Apple has done. Do that.

Beyond this, having a community of relevant prospect clients, and evangelists of your idea/product/service is probably the most powerful resource I can think of. This serves as a focus group, a soft launch, and more importantly a group of people who will give you honest feedback on your product and go-to-market strategy.

Bas Kousemaker

Leader & Manager Customer Success at OutSystems

Customer Net ARR, growth, retention, and advocacy are elements often overlooked when starting a subscription-based business but are instrumental and vital elements for survival and business valuation.

Having a solid and scalable Customer Success strategy ensures hyper-engaged customers and profitability.

Artemiy Ustimenko

Managing Partner at Venuelab

We were developing a business based on the emerging technology we were using as customers. Turning a passion into a very specialized consultancy required bridging the technical expertise with the understanding of potential customers’ needs. The first thing that helped us a lot were symbiotic partnerships with technology vendors who turned out pragmatic and greatly supportive. The second one was events and conferences for startups that gave insights on how other entrepreneurs think and learn from their mistakes with an opportunity to bounce our value proposition against them.

Staying on top of the industry trends and a series of pivots to keep the offering relevant was another story, and we never stop finding ways to improve.

Dave Sengupta

Marketing Specialist at BORO SAWMILL

It’s always helpful to start a business with some years of “real-world experience” in the same, closest possible or related industry and market. Experience will help to plan and set up a “practical” layout of the business model. The word practical plays an important role here as it helps the entrepreneur to deploy the scarce startup human and financial resources in the best possible way. The practical approach will also help answer some of the difficult questions like – Whom to sell? Where to buy it? Whom to hire to play the role of influencing? How much credit shall we offer to X or Y companies and possibly many more such questions?

Creating a “guardrail” can be another useful resource. Well, the management strategists from B Schools will define as a “competitive advantage” I would prefer to call as a guardrail that will protect the entrepreneurs from possible derailments. My way of creating a guardrail will be to focus on the “niche” factor. To run a business successfully and for a longer period of time, a company needs to offer some sort of a niche product or service. The word niche doesn’t mean that the product or service will be the first of its kind in all possible ways or en route to the patent application but offering some form of exclusivity which the customers would value as a convenience.

Before starting a new business, the owner(s) and possible employee-partners go through some tough brainstorming sessions and obviously words like Break-Even Analysis, Sustainable Profits and Revenue per User etc. are discussed. These are important words and relates to pricing. I would consider skills to devise the best possible “pricing methodology” as another good resource tool. One has to be careful here, offering niche and exclusivity doesn’t guarantee higher prices. A smart entrepreneur needs to fall back on her/his practical experience and then devise a “customer willingness to pay” pricing strategy. This kind of pricing strategy will not only help to win prospective customers but also keep the possible competitors or new entrants guessing

I would also consider “hanging in there” as another useful resource to remain focused and not get distracted by hurdles that are natural to the business environment.

Romain Dekeyser

General Manager at Lime

Building a strong business starts with, according to my experience, three things:

1) Strong & reliable partners

2) A mentor or a network to help define, produce & sell the first MVPs

3) A communication strategy (website, social media, word of mouth, etc)

Lorenz Muck

Managing Director Operations

One of the most important things, in fact probably the most frequent reason for startups to never even come into existence, is to find the right cofounders. Without the right expertise, many startups don’t get off the ground, far from succeed.

For pitch decks, business plans, pilot projects, product-market fit and pivoting, templates and how-tos are essential. However, most startups fail due to not receiving or not knowing how to process feedback from the market, investors and experts right.

Many arguably proclaim this is an art. Chances are low. But those chances can be at the very least increased by the most important resource for startups:

Matchmakers who help you find the right experts who fit the innovation.

Battuya Gankhuyag

Corporate Communications and Investor Relations at Petra Diamonds

The most crucial recourses that one need to secure a start-up business was to create a great business plan to focus on and of course secure appropriate funding for your plan.

I was lucky enough to have a great network of individuals who have helped me along the way and my mentor/career coach who has expanded my vision broader. So meaning you have to surround yourself with appropriate people.

Also, any business comes with risks, challenges and unplanned delays therefore you have to be mentally prepared for those.

 

sporting edge in business

Vision, values and a sporting edge in business

Few things capture the imagination quite like sport. From tales of the underdog to records that beggar belief, the passion that sport stirs is infectious. Of course, we don’t all get to compete in the Olympic Games, but that takes nothing away from the chance to compete – albeit at a lower level.

Sport infiltrates our daily lives, imparting variety to our routines, as well as aiding healthy bodies and happier minds, but that’s not all. It can also teach business a few tricks of its trade. Tutorials that stretch beyond ‘pitching’ for business, ‘teeing up’ a colleague, or ‘taking a punt’ on a new hire.

Consider team sports.

How many times have we seen a collection of outstanding individuals lose to a lesser ranked team?

Think about England’s ‘Golden Generation’ of footballers – David Beckham, Paul Scholes, Frank Lampard, and Steven Gerrard, to name a few. Pep Guardiola – arguably the best football manager around today – could not understand how England failed to achieve more with those players. The problem was they didn’t work as one. Lauded the world-over for their abilities and undoubted club success, every one of those individuals was more significant than the team.

Organisations contest the myriad challenges of teamwork day in day out. Big business does so on a colossal scale, tasked with assembling various personalities, approaches, abilities and opinions, block by block. The desired result is an eclectic mix of talent operating in unison, animated by light bulb moments and ground-breaking products. It seems easy, right? Well, achieving such harmony is far from it. Indeed impossible without the addition of two key ingredients – vision and values.

Planning, implementing, executing and monitoring, are only worthwhile endeavours when a vision exists. As Andrew Carnegie, one of the pioneers of the industrial revolution, put it: “Teamwork is the ability to work together toward a common vision, the ability to direct individual accomplishments toward organisational objectives. It is the fuel that allows common people to attain uncommon results.”

Andrew was instrumental in launching the steel industry, selling his company to JP Morgan for approximately £261bn in today’s money (proportionate to GDP). It’s safe to say that he knew a thing or two about building a business.

Vision provides a focal point for action and a direction for the business. People feel inspired to act for the greater good. It creates energy and dynamism, boosting commitment while harnessing change, and a clear vision keeps us on track through testing times. It ensures that we rarely stop striving for the finish line.

There is little doubting the impact of a vision, but it also sits at the nub of a broader story – one built around values.

Values are the deeply held principles that govern our choices and sway our emotions. There is also now evidence that purpose is closely related to values (Siwek, Z. et al. (2017) – the things that we believe with conviction.

I recently watched a BBC Sport interview with Sir Alex Ferguson discussing the part that his roots played in his success – “It will cling to me all my life because how you’re brought up lives with you, the important things that your mother or father taught you… as you get older, your own personality maybe changes. But these things are really the foundation.” – Sir Alex was referring to his values, in all but name.

When our value system deviates from those around us, the fallout is often considerable. The very nature of our values dictates that we are right. There’s a reluctance to make concessions, disputes linger, and the workforce becomes disillusioned – it’s the reason values carry such significance in an employment context.

Football’s European Super League (ESL) fiasco offers a clear example. The proposal announced by twelve clubs – Europe’s self-acclaimed elite – would have seen a team like Arsenal yo-yo from ‘The Invincibles’ of 2004; to ‘The Incapables’ of recent times, and onto ‘The Untouchables’ of tomorrow. The threat of relegation, and hence competition, both distant memories.

For those that don’t follow football, John Henry is an American billionaire and the principal owner of Liverpool Football Club – LFC, as he calls it. The first owner in 30 years to float a top-flight league title into the docks of Liverpool, and we all know that Scousers are a passionate bunch. He should be – and was – idolised by the red half of the city. But this love affair was terminated by fans, with his involvement in the ESL.

You see, while Henry’s cultural sensitivities prohibited the swapping of Football for Soccer – LSC does roll off the tongue! – he underestimated other deep-seated values held dear by the English game. When you’re own employees and customers vehemently reject increased pay, better infrastructure and a larger share of the pie, it can only be because you have sold their principles short. And as already highlighted, disagreements that rattle our very core don’t disappear overnight.

Let’s turn our attention to cricket. The best batters in the world demonstrate lightning-quick decision making. They can adjust their shots in under 200 milliseconds, instilling confidence and control, no matter the stakes. Natural talent gets you so far, but sheer repetition is the only way to hit these heights.

Experience – the corporate equivalent to the nets – takes time to develop. But being on first name terms with our values means we can push boundaries and face new challenges; they act as a guide for speedy decision making.

Sports psychologists have also proven that intrinsic motivation – playing for the love of the game, as opposed to rewards or pressure – significantly improves training and performance. A high internal drive makes a good player great, and the best teams understand how to spot such qualities. Businesses must divert attention towards values as a means of replicating this knack.

Summary

Dictionary definitions for sport and business tell two different tales. One talks of goods, services, and financial gain, while the other speaks of fun and physical exertion. But the truth is that these once separate spheres are now firmly intertwined. Professional sport is big business, and its stars prove that they can rule the corporate roost.

As sporting setups continue to come to terms with enterprise, industry champions should glance back with studious eyes.

Taking leaves on vision and values from the annals of sport will hand corporations a sizeable sum.

 

About the author

Gerry Ashison

Co-Founder and Director of Auricoe

The first values-led recruitment company. Specialising in audit, risk, compliance & ethics recruitment across the UK and Europe.

customers

Do You Know What Your Customers Really Want?

We can all recall at least one horrible customer service experience in our lives. But how often do we actually “complain” to someone who can turn that negative experience into a positive one? According to a recent statistic, as many as 96 percent of us will say something about a negative experience to 15 friends, without speaking to anyone within the organization we are upset with.

So how can business owners determine what their customers really want so that they can avoid poor customer service in the first place? Let’s talk about a few things to consider for gaining more insight into your customers’ “wish lists.” As a bonus, following the tips that I share will also help your business stand out from other companies within your industry.

Three Tips for Giving Customers What They Want

1. Make customers feel seen and heard to earn their trust.

Successfully competing in the market involves more than offering the best prices. Nowadays, potential customers are drawn in and compelled to stay when you provide top-notch customer service. At the very least, they expect to be treated with kindness and respect. And with a global average of 59 percent of consumers having higher expectations of customer service, sticking to outdated or ineffective strategies may put you behind your competitors.

One example from my own experience involves a local hair salon I used to frequent. A few years ago, the salon changed ownership, and most of the employees left. I had always enjoyed going there for haircuts, mostly because they were always friendly as well as skilled and affordable. However, the last time I went to this salon—which was the very last time I’ll go there—I stood up and left. Why? Because not one single employee acknowledged me, even after I had signed in. There were other customers there at the time, but it wasn’t busy by any account. There were also plenty of employees who weren’t working with clients. And so, after ten minutes of trying to catch someone’s eye while being ignored, I left and promptly found a new place for my haircut.

It is important to make each individual feel special by providing a personalized customer support experience to attract and retain customers. This is true whether you handle your customer service over the phone, online, or face-to-face.

Another key to attracting customers and earning their loyalty is to cater to their needs. Being attuned to your target market’s customer care preferences can pay off for your business, too. Fifty-four percent of consumers say they make purchasing decisions based on a business’s customer support quality. Moreover, over 19 percent claim that quality of service is one of the biggest factors that influence their final buying choice.

2. Stand out from your competition with proactive customer service.

I recently reviewed an amazing infographic titled, “Customer Support Wish List: What Your Customers Really Want,” which shares a glimpse into what consumers look for in customer care support. In a nutshell, it’s clear that any kind of service—being greeted by name, getting recognized from past interactions, and receiving contextualized support, for example—is appreciated and makes a customer feel valued. In addition to this, implementing systems and technology that make the process easier, more consistent, and faster will result in positive customer care support. Also, anticipating your customers’ support needs can give your business an edge over the other companies.

The infographic illustrates how various strategies leave positive impressions on customers. For example:

  • Creating a unified customer support system
  • Offering consistent solutions across channels
  • Being reachable through digital channels
  • Proactively providing information
  • Upgrading self-service options (such as through FAQs and portals
  • Improving workflow for phone support
  • Implementing chatbots

3. Communicate and interact to form stronger customer relationships.

At the end of the day, it’s important to remember that nurturing relationships with your customer base doesn’t end at the sale. That’s just the starting point. Excellent, consistent, and meaningful customer service is a must to keep them happy. The secret lies in listening to your customers and implementing their feedback to show that addressing their concerns is a top priority. Interaction is a huge factor, too; people tend to think you don’t care when you fail to interact with them in a meaningful way.

Dissatisfied Customers Should Talk to You than about You

Following the simple measures that I shared above will help you keep communication lines open with your clients. So, if they do have a negative experience, they will hopefully feel comfortable enough to tell you directly, rather than complaining to 15 (or 1,500!) of their friends. With that level of trust between you and your customers, you will have the opportunity to make things right again and reinforce their confidence in you.

Jennifer Hanford

accounting

Selecting the right accounting software for your small business

Stop wasting hours looking through online reviews and prices for the best accounting software for your small business, Find out here why the best Accounting Software for your business will help in more ways than one.

Choosing the correct software can always be a challenge for many, below I will help separate the good accounting software from the best accounting software. Accounting can be a lot more complex than you think. Small business owners tend to continue filing receipts and issuing invoices through the software. The advice I would give is not to stray away from the accountants because it is good to keep them around for the tax filing but use the software available to keep bookkeeping in-house. The technological developments have offered certain software to try and make things so much simpler in every field, and accounting is no different! Now, as more accounting software becomes available, we see more and more people beginning to use the software as the process becomes EASY and RELIABLE. Below will give you the best idea of how to pick software that suits your business.

Best accounting software solutions for you!

5. FreshBooks

Working from the good applications to the best applications, The FreshBooks software offers an application where the invoicing and accounting software is designed for the self-employed professionals and you, the small business owners. When working through FreshBooks software, you see how easy to use and easily navigated through it is. Free trials are available for new customers of the FreshBooks software. Along with the free trial, the FreshBooks team offers webinars to become more knowledgeable about the software you are trusting with your small businesses finances.

4. Xero

I would say the Xero accounting software is one of the easiest systems to work through if you have little experience with the finance sector and has a very good pricing option for a starter plan, but it can get very pricey very fast.  The available software lets you keep up with paying bills and the VAT returns along with other features. Xero has included several information sectors for new customers and even potential customers that are looking to switch across to their software. I found these web pages well laid out and extremely useful when you may find yourself in need of help.

3. ZipBooks

ZipBooks has made the middle of the list. I and many small businesses would start off using this accounting software due to the free software available. It gives a really good example of what exactly there is to offer with this accounting application. A major benefit of the ZipBooks software has it allows for unlimited invoices and an unlimited number of customers, all within the free package you get at the start. This boosts this software as it makes it less restrictive than those other programs that limit their inputs on invoices and customers. ZipBooks also accept payments digital via PayPal, showing the software is willing to move forward with the technology all within the starter pack.

2. Sage

Sage is software that, to me, is better suited to those with more complex small businesses with a strong financial surrounding to know exactly what they are doing. With Sage, I sampled videos to help new users if they ever run into difficulty. The videos easily help me get the help I needed to sort my accounting problem and even provide more knowledge about the software. I would believe that a massive part of the success of sage is the very impressive customer service response time that helps around the clock to ensure the software works to the maximum with all sorts of contact areas set up like email, telephone and live chat. Sage also has set up YouTube channels that provide support and training for their clients, both new and existing. Sage has been about long enough regarding the software and is a very strong knowledge lead company that knows exactly what works and what exactly is required to run a smooth and hassle-free application. That’s regarded as one of the best applications wildly available but is costly due to the knowledge they provide.

1. QuickBooks

When reading through the reviews for QuickBooks, you can see why it has made the number one accounting software on my list. The most well-known of all the software due to it being owned by Intuit, which is a large American business that specialises in financial software. With QuickBooks setting up their software that allows users to access their accounting software on any platform regarding Android and IOS through app stores, this helps them connect with more and more customers. With user-friendly platforms and relevant programs available to their clients for all different needs and specific financial software, the QuickBooks software is one of the best applications that you, the small business owner, could invest in. QuickBooks are even willing to put you into contact with a certified accountant professional in your area through their directory if you ever have any major issues. I lived in quite a rural area and was able to find SIXTEEN certified professionals that QuickBooks have on hand to help me. QuickBooks are ensuring that your needs are always met. They even set up a Hotline that deals purely with switching software’s which you can contact through.

Considering what has been outlined throughout the list and what they have to offer, it’s quite clear that I would begin using QuickBooks as it is an extremely good piece of software that has a strong customer rating of 4.6 of out 5. Something to consider right now is that QuickBooks are willing to give you a 50% discount for four months on their software along with the free trial.  The software itself is easy to work through, and I found it quite easy to navigate around the website, finding exactly what I needed. Whether it’s from a beginners perspective or someone who has a lot of experience using the accounting software programmes, you should have no problems getting set up and covering all your small businesses accounting needs. Suppose you are looking for the best software for your small business. In that case, it’s in your and your small businesses best interest, in my opinion, to begin your online accounting process with QuickBooks so they can help you look after all your financial needs.

task

How do you delegate tasks to your team – Expert Advice Series

Our guest Expert Georgina Bale – CEO, Bower Group is here to share her expertise answering the following questions:

What’s your approach to the delegation with employees? How do you ensure that tasks are carried out to completion?

My approach to delegating tasks to my employees as well as ensuring that tasks are carried out to completion is entirely rooted in two things: autonomy and empowerment.

I’m far from the first to know that autonomy leads to fulfilment, which leads to better performance. Giving employees ownership or full-time responsibility of their work creates a meaningful impact in multiple ways: it helps them to feel more engaged in their work and more trusted by their employer, makes them more motivated, and inspires them to pursue further responsibility — a win-win for your employee’s experience level as well as project fulfilment. Overall, ownership leads to more efficient task completion compared to dragging employees through arbitrary deadlines.

Alongside this, making sure that an employee understands how their role and the tasks they’re assigned fit into the greater mission of the business is key to helping them find the purpose of their work and understand the broader value they bring by completing their Tasks.

When I delegate tasks, I make sure to do so while communicating to an employee that their ownership of a task is always paired with training in whatever capacity they need. This is my way of ensuring that there is a consistent support system in place to keep employees motivated. By empowering them in this way, I aim to inspire employees to feel personally responsible for completing tasks while also turning delegation into a method of supported Training.

Importantly, I also recognize when support isn’t needed and an employee’s previous experience makes them more of an expert than their team members or myself in regard to a particular skill or project. This is an easy tip on paper, but can sometimes become muddled if you as a supervisor or founder get too immersed in your own idealized visions.

Honouring the expertise of your employees is a fast track to better relationships and more efficient task completion. In tandem with this, I also plan ahead from the recruitment phase to make sure that one person isn’t so invaluable to the business that their work can’t be completed efficiently by another employee in the event of any obstacles. This isn’t meant to be a threat, but rather a method of fostering an environment in which an employee feels comfortable saying when their workload is too high. They can rest assured that there are always avenues to ask for help, share advice and request a review. Creating a feeling of shared motivation between employees also keeps up the momentum and lets them know that they are not completely alone in making their deadlines.

Finally, I have to emphasize my enthusiasm for the core of my own productivity, and therefore the message that naturally spreads to my employees: using tech to boost your performance. There are so many amazing tools out there, and so many to choose from when looking to enhance your work — tracking your responsibilities or priorities, checking your progress, visualising your workload and more — all of which naturally lead to a more efficient workflow.

With all this said, it’s important to remember that no strategy is one-size-fits-all. Regularly touching base with employees and observing what works and what doesn’t is key to making real progress and, importantly, improving myself as an employer— I am far from perfect,  make plenty of mistakes and always have room to grow.

 

post pandemic

How do you scale up your name Post-pandemic?

Many entrepreneurs want to start blogging but are wary of the time commitment and wonder about the outcome of all that work.

So today we are giving you some tips on getting started!

First things first, you have to get experience. You don’t need anybody’s permission or own some media press to start your blog, but you do need some knowledge on how this side of the web works. It would be worthwhile to research the proper way to conduct your future blog and how to structure your ideas.

Second thing is to build a brand. Blogging will acquire visibility and a brand. This can help generate indirect income if managed correctly. You must engage with your readers as much as you can to make sure they will return to you and constantly value your work.

A third vital component is to experiment with multimedia. People tend to overlook how much a photo or video can help tell their story. We all know that “a picture is worth a thousand words” but not many know that “a Blog story with a picture, is worth a million words”! – Baby Yoda [possibly?]. Combine the beauty of your words with the beauty of an image harmoniously and witness the difference it makes.

Fourth, do not misjudge the “hidden work”. A blog requires a lot… and I mean.. A LOT of behind-the-scenes work. That may not come easy, but it absolutely has a major impact on the final product. This behind-the-scene works include design, programming, advertising and sometimes coding.

Numero Cinco, and probably the most important thing, find where to and how to engage. A blog is an investment, it is something you would put your time and effort in. Obviously, you would want to reach as many people as possible that encompass your targeted readers. You’ll have to find the best place and mode of communication for these people.

By now you are probably thinking to yourself… wow… number 4 and 5 seem like a hassle, there must be some way around that no?

The short answer is yes. The long answer is HELL YEAH!

You would not believe what we recently launched. You have the opportunity to become a part of the most revolutionary platform yet.

Welcome to Expert Circle – A place that caters to your needs and make your life a whole lot easier!

Expert Circle was created on the premise to centralise all social media platforms into one and allow users to engage with one another in any way they deem fit. It also caters to up-and-coming bloggers with the best blogging solution available on the market. Hassle-free content marketing and blogging allows users to focus on their content creation and engaging with their audience.

What are you waiting for?

Find out more HERE.

Levani Shalolashvili

team building

Why team building matters

Having a high level of employee engagement remains one of the biggest challenges facing business managers. Countless studies show how engaged employees will result in higher productivity and improved retention and enable recruitment, innovation, and profitability.

However, being engaged is not always the same as being productive. Indeed, in a recent study of a Fortune 500 company, nearly 25% of employees were found to be engaged yet chose to work less. Arguably there are cases where people score highly in terms of employee engagement because they can coast, which is the antithesis of what business managers are looking to achieve.

Equally, without due attention to employee engagement, the downsides are clear: research conducted by Sirota Intelligence on Fortune 500 companies showed that in 85% of cases, employees’ morale declined sharply after their first six months working for the company.

Why is this happening and how can it be avoided?

The key is to understand what employees want from their workplace. Research shows the main criteria include:

The Employer’s Brand
In the digital era, thanks to portals such as glassdoor, an employer’s brand are becoming increasingly tangible, enabling potential recruits to investigate the company they are interviewing with ahead of time. Indeed, 75% of job seekers would consider an employer’s brand before applying for a job. In the same way, if a company invests in its brand, this is seen by existing employees, resulting in immediate benefits there too.

Training & Development
People want to feel they are developing their skills for their preferred career path. Nothing is more demotivating than for people to feel that their career amounts to doing the same thing every day, with no opportunity for development. But enabling people to take a step up requires businesses to invest in training people, which can be a considerable financial commitment.

Though it is a finical commitment, the business can gain from developing their employees’ skills. However, this creative talent needs to be managed accordingly to gain the most benefits. Find out more on Managing Creative Talent – your own and your employees.

Compensation
The challenge concerning compensation is balancing what the cost of the employee is currently versus what their transfer salary is should they decide to leave. Studies show that whilst employees will accept a small deficit between what they currently earn and what they would earn elsewhere, that can only be temporary, meaning that only having annual salary reviews can directly lead to disengagement. Having a more flexible culture where salary reviews are more frequent is recommended.

Management Style
When employees have issues with their direct managers, that is often the most likely reason they decide to leave their company. In the absence of exit interviews, that can be difficult to identify as the cause, making it a dangerous point for retention. How managers are assessed needs to incorporate how engaged their teams are. Demoting managers should be done if that is necessary to protect overall engagement.

Peer Group
Positive working relationships with colleagues is something that is the hardest for business managers to facilitate. People come to work to pursue their professional careers and earn money, but their environment in terms of who they work with day to day is out of their control. In this environment, it is easy for hiring managers to pursue a mono-culture strategy, in the knowledge that people will be more likely to get on with people they can identify with. Equally, an office that lacks diversity has its drawbacks.

With that in mind, team building comes to the fore. Arguably only through management choosing to implement a strategy that engenders good working relationships between peers can happen. Not all team building needs to be expensive. Indeed just inviting out the team for a meal constitutes team building and gives them the chance to get to know each other outside the confines of their professional existence.

Especially with the rise of remote working, team building can be challenging when building a new team. John Moore, managing director at Exponential Training, has excellent insights on remote working.

For managers who want to invest more in team building, recommended exercises include volunteering, team sports, field trips, or professional development exercises. Finally, remember investing in team building needs to be a process, not a one-off. Consistently implementing exercises designed to facilitate engagement will be seen as genuine, wherein the millennial generation being an employer people want to work for is becoming increasingly valuable.

Over the last ten years, I  have worked with professional services firms of all sizes to help them map out market activity to identify demand changes. For more information about how we can help, please contact me.

remote working

Remote Working – Three Ingredients

Setting up and running an effective remote team does not just happen. Simply recruiting people or saying to an existing team: ‘We are now going to work as a remote team’ does not and will not work.

We believe there are three components that support effective remote team-working:

  • THE TEAM
  • THE TOOLS you use
  • THE PROCESSES you implement

The Team

It almost goes without saying, the team itself is the most vital component. Remember, not everyone is suited to working in a remote environment, and not everyone can manage a remote environment. Therefore, assembling and training a team that can work effectively in a remote environment is key. Here are some tips to consider when building your remote team:

Recruit Doers
Doers achieve – they get things done and overcome obstacles and challenges. Yes, they need to be given direction and managed, but doers get things done.

Only take on people you trust
Trust is key. Without trust, you will be tempted to micromanage, over-communicate and waste time worrying if they are working and performing.

Trust each other
It is a two-way thing – if you do not trust team members, they will not trust you. Learn to set and manage expectations and performance but give people the time and space to take ownership and responsibility for their own work and performance.

Recruit people who communicate
Unlike a physical working environment where information can be shared in person, remote team members rely more on other forms of communication – e-mails, forums and chat rooms, reports and management information reports. Communication skills need to be fine-tuned and adapted to remote working.

Take on people who do not need a physical working environment
It’ll be important to try to create some social aspects with a remote team. But, the truth of the matter is that remote workplaces are usually less social than co-located ones. People on remote teams need to be ok with that. The best remote workers will thrive in this type of environment.

Read More on Why team building matters.

The Tools

Do not underestimate the importance of digital tools when working with remote teams: tools help you organise, plan, communicate and manage the performance of remote teams.

It is relatively easy to call a meeting in a physical working environment and share ideas and communicate. In a remote team, managers must create the same opportunities – selecting and using the right tools will enable the team to work together, collaborate and be engaged.

There are many tools that can help with this – here are just a few of the most popular ones

Tool #1: Slack

Slack can help to create a virtual office. It can create a single place for messaging, tools, and files, thereby helping everyone save time and collaborate.

Tool #2: Trello

Trello uses boards, lists, and cards enable you to organise and prioritise team projects in a flexible, easy-to-use way.

Tool #3: Google Docs

Google Docs enables teams to share documents and spreadsheets. Google Docs is an easy, shared environment that almost anyone can use with little or no time required to learn how to use it.

Tool #4: GoToMeeting

There are many video conferencing tools like GoToMeeting, ezTalks Meetings, Skype and Zoom. A reliable video meeting system is a MUST tool for remote teams.

Tool #5 Freedcamp

Freedcamp is a web-based project management tool and organisation system for single or multiple users collaborating using cloud computing.

The Processes

The third component that impacts team effectiveness processes. All teams, especially remote teams, need to have structure, direction, agreed protocols for communicating, collaborating and getting things done. Here are some important processes to consider:

Everyone should provide support
The customer is our lifeblood; therefore, team members should think of each other as customers. When everyone on the team provides support, everyone gets help, gives help and is engaged.

Regular Hangouts
Hangouts are essential and provide team members with the opportunity to connect, share, collaborate and learn something new. Maintain the discipline of having the meeting simultaneously even if there is relatively little to share and to discuss – make it a remote team habit.

Monthly One-to-Ones
Most team members will confirm that they do not get enough feedback. A good practice is to set up a recurring monthly one-to-one with each team member and discuss four things:

  1. What is one thing you are excited about right now?
  2. What is one thing you are worried about right now?
  3. What is one thing I (the team manager) can do better to help you with your job?
  4. What is one thing you could do better to improve your performance?

Asking these four questions consistently makes it easy for both the team member and team manager to prepare for the one-to-one meeting – they also make it easy to measure changes and improvements over time. By asking each question to one issue makes the actions achievable for the team member and manager. Over time, being able to fix one issue a month adds up.

The answers to each monthly session should be logged, possibly using a Google Document. The next one-to-one session can be discussed and reviewed, therefore building and focusing on achievements and successes.

A culture of accountability
One question often asked about remote teams is ‘how do you know if people are doing work?’ A straightforward way to find out other than asking them directly is to have team members post a weekly update on a shared team platform such as Freedcamp. This activity ensures the team can see up-dates, and it encourages a culture of accountability.

Meeting in person
Face-to-face interaction is valuable for any team, therefore aim to bring the team together two times a year – ideally somewhere cool. In addition to other ‘all-company get togethers’, small groups could also get together on an ad hoc basis throughout the year to coordinate the start and development of a major project or activity. Although this comes at a cost, remember you are no longer paying for a central office that everyone is working in.

Automate anything that can be automated
The core for most effective remote teams is automation. There are several reasons for automating:

  1. It helps to keep the team size small since you do not need people to perform repetitious, mundane and boring tasks
  2. It enables teammates to focus on high impact work for most of their time which is usually more interesting and stimulating.

Over the last two decades, Exponential Training mission is to improve the performance of Managers, Coaches and Consultants through the delivery of flexible and affordable professional development. If you are interested in becoming an excellent manager, please contact us.

John Moore

small business

How To Write A Marketing Plan For Your Small Business

The foundation of a solid marketing plan is a solid marketing strategy. Your marketing strategy should come from the research, questions you ask yourself and your audience, and brainstorming completed during the process of creating your marketing plan. For a small business creating a marketing plan might be quite challenging due to the lack of resources. Thus here are the components of a marketing plan and a step by step flow on how to create an ideal marketing plan for your business.

Components of a Marketing Plan:

  • Brands positioning and the rationale for picking that positioning
  • Target customer(s) and the rationale for picking that target or targets
  • Competitive analysis
  • Product portfolio analysis
  • Product plan
  • Pricing plan
  • Distribution plan
  • Promotional plan
  • Budget outlining how much you will spend against each activity
  • Focus chart (showing what portion of your focus or how many hours will go towards each activity)

Steps to follow:

1. Determine What Your Are Going To Sell And To Who (Your Target Market)

  • Get a clear understanding of what you want to sell and what problem your product or service will solve for your customers.
  • If your product or service does not solve a problem, you will have a hard time selling it.

2. Determine Your Positioning 

  • Determine your points of difference (what do you do hands-down better than the competition?).
  • List what your competitors do better than you.
  • List what you are you do a relatively similar job at when compared to your competitors (this is called your points of parity).
  • Summarize the essence of your product and brand, emphasizing your unique points of difference in a short sentence.

3. Create Your Product Plan

  • Analyse your competitor’s products and services to see what is working and what is not.
  • Survey your customers and prospects to understand better what they are looking for and what they value.
  • Create your product offering based on what customers want and are willing to pay for, not what you want to provide.

4. Create Your Pricing Plan

  • Review the pricing strategies of your competitors to see what is working and what is not.
  • Set your price based on value, not your cost.
  • Analyse your price elasticity.

5. Create Your Distribution Plan

  • Review the distribution strategies of your competitors and determine what is working and what is not.
  • Survey customers and prospects to understand where and how they want to buy. If you can’t survey, brainstorm how you think they would answer.
  • Brainstorm ways to increase the distribution of your product/service.

6. Create Your Promotional Plan

  • Determine the message you want to communicate from your positioning statement.
  • Review the promotion strategies of your competitors and determine what is working and what is not.
  • Review what promotional strategies have worked for you in the past.
  • Select the promotional strategies that will be able to convey your message to your target market best.
  • Create a plan to maximize your referrals.

7. Create Your Marketing Budget

  • Determine the amount you can afford to invest in marketing (the more, the better).
  • List the cost, impressions, estimated conversion rate, the time required and ROI for each marketing method.
  • Select the marketing methods that have a high return on investment and low time requirement.

Your Workflow:

  1. Create A Format To Follow
  2. Select The Necessary Questions You Need To Ask Yourself
  3. Conduct Research
  4. Answer the Questions
  5. Conduct Brainstorming
  6. Finalize The Plan
business

Planning a new business? Answer these questions to help yourself succeed.

Are you thinking of starting a new business or a little venture on the side while keeping your full-time job? You will find a lot of materials online providing you with checklists, to-do lists, and recommendations where and how to start.  But there is very little information about considerations and some deeper thoughts you have to think.
When I was starting my first marketing consulting firm, a few years ago, my good friend prepared this list of questions for me to answer ahead of launch.
Of course, you are planning for success and to make a fortune and to be successful, at the same time, to have a clear idea of how to get there and what are your execrations and steps you have to take makes it a bit easier and prepares you for this exciting journey of an entrepreneur.
See below for some questions to prepare answers for, as part of your planning for your new business.

  1. Describe what your business is going to do, in no more than 50 words.
  2. Define your target market segment. Who is going to buy this solution and why?
  3. Within your geographic reach, what is your list size?
  4. What would they currently be doing instead of using this solution, how is this solution therefore going to be an improvement for them?
  5. What is the price point for other solutions that people use?
  6. What services you can provide to build your network into this target demographic?
  7. Can you get beta clients, who are happy to give feedback on prototypes and start paying at a certain development threshold?
  8. What will be your monthly running costs, excluding you, to build and maintain your minimum business operations?
  9. How long do you think it will take to win your first client, what do you see as being the minimum investment requirement to achieve lift-off?
  • Once you have paying clients, will you have to be full time in order to maintain the business from there? If so what will that mean for your costs, if not how do you plan to manage and grow your business if you’re part-time?

Finally, what would constitute a success for you with this business? Annual dividend? Sale? Define your overarching long term career goals and make sure that this business can help fulfill them.

talent

Managing Creative Talent – your own and your employees

My expertise is in supporting individuals and companies across the creative sector to make them as good as they can be. Innovation, creative thinking, commercially useful strategy are all essential elements of the business environment and yet they don’t just “happen”. These are all areas of talent that can be worked on and cultivated. I engage with my clients to help them to build an effective and transformational presentation of their skills and knowledge so that they can progress and feel challenged in their lives and careers rather than just repeating more of the same.

The same applies to agencies wanting to step up and grow, extend their offer or build the personal and management skills of members of the team.

I also work as a talent broker for businesses seeking outstanding creative and strategic talent and for individuals seeking a personal career coaching service.

The mantra is Not Just More Of The Same.

So I work on a one-to-one coaching basis with individual clients or with small teams within agencies to help them build updated and relevant professional profiles and market positioning. The complex areas of career transitions/moving on to more senior roles/finding the right ‘voice’ and presentation as careers progress all fascinate me and I find it particularly satisfying working with professionals as they reach these potentially difficult/exciting career watersheds. Chances are that nobody has ever had that kind of informed and instructive conversation with you about your career and yourself since you left college. Time to take stock and invest in yourself….

I also work with agencies or companies seeking the most innovative and creative thinkers but finding it tricky to attract or retain them.

Madelaine Cooper