The foundation of a solid marketing plan is a solid marketing strategy. Your marketing strategy should come from the research, questions you ask yourself and your audience, and brainstorming completed... Read more
Category: Business Management
Planning a new business? Answer these questions to help yourself succeed.
Are you thinking of starting a new business or a little venture on the side while keeping your full-time job? You will find a lot of materials online providing you... Read more
Managing Creative Talent – your own and your employees
My expertise is in supporting individuals and companies across the creative sector to make them as good as they can be. Innovation, creative thinking, commercially useful strategy are all essential... Read more
Excerpt from the complete guide to leading remote teams, “Start With WHAT”
When you choose to dream, some people will be jealous of your courage and try to tell you it’s senseless. Don’t listen. When you find the beginning of your road,... Read more
Are You Employing The Wrong People?
In my conversations with CEOs, entrepreneurs and business owners, I frequently hear about individuals within the organisation whose performance is (euphemism alert) sub-optimal. Digging a little deeper, I hear about... Read more
13 Signs that Your Industry is at Risk of Being Disrupted
Innovations, whether in technology, business model innovation, or anything else, have the potential to disrupt any industry. The essential question is not whether the sector is disrupted but how firms... Read more
Everything you should do before buying a franchise.
Your checklist – everything you should do before buying a franchiseWe started Business for Breakfast (BforB) in 2001, with the first breakfast meeting held in Manchester at the Worsley Park... Read more