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Expert Panel: How to develop a content strategy
Lauren Reed, editorial services manager at Honolulu, HI-based iQ 360, defines a content strategy as "your business's approach to creating and distributing content for your target audience." While a content strategy may be straightforward, it's easy to get wrong if you...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative article: What is your most effective employee retention strategy?
"What is your most effective employee retention strategy?" In organisational management, employee retention strategy stands out as a challenge for many businesses. Recognising the significance of this challenge, we decided to start a collaborative article to provide a...
Collaborative article: What are 3 key things that make a video effective in video marketing?
"What are three key things that make a video effective in video marketing?" With the rise of video marketing and it becoming a common marketing practice, we wanted to hear from marketing experts and see what they think are the 3 key things which make a video effective...
What Are Your 3 Top Tips To Build An Effective Lead Magnet?
Creating lead magnets is essential for gaining customers and making sales. Often, professionals are unsure where to start or how to improve. This collaboration gathers insights from various successful businesspeople who have shared their expert knowledge for you to...
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How could Ukraine win this war?
Despite Putin’s assertions to the contrary, increasingly what is becoming obvious is that the plan he had in mind for this campaign is not working. Even now, with the full might of the army being deployed, the resistance remains in Kharkiv and Mariupol, which by any...
The 5 key social media marketing hacks
Gather data to build your social media presence Data doesn’t refer to likes, shares, and other “vanity” metrics. You need to slide into as many emails as possible and gather phone numbers. Create a landing page to create some business-consumer interaction through...
Why Putin won’t give up
Earlier I wrote about the Russian objectives from this war, with that, it is also worth thinking about an acceptable post-war paradigm that would be acceptable to Putin, assuming Russia becomes a pariah state in the west, so to help us understand why he’s not going to...
How you can support Ukraine’s Military
“The only thing necessary for the triumph of evil is for good men to do nothing.” As the war in Ukraine rages, both the people and governments of western countries are now in a seminal moment, where the contributions we make can determine whether in the next instance...
End game – how could the war in Ukraine be resolved?
In my last post, I wrote about the danger of assuming this war is on the verge of being won. With that, it is official. For now, at least, Kyiv is surrounded. The Russian army is reinforcing from the north and the siege is about to enter its most dangerous phase for...
Arguably Russia is winning this war with Ukraine
This article was first published on February 26th 2022 As the battle rages on in Kyiv, across the West there is a real danger of false self-congratulation. In my first post of this series approx. a month ago I argued that war was coming and explained why: Briefing:...
Has Putin overplayed his hand?
This article was first published on February 24th 2022 Last month I wrote the following post on the basis of the information I had, having travelled to Ukraine. In that post among other things, I projected war would start once the winter Olympics finished. So Jan 22....
TikTok’s rise to fame: #1 social media
Renegade, The Charli, Roxanne. These are a few words that most Generation Z kids can immediately explain without context thanks to TikTok. What is TikTok? TikTok is the app that few people knew of and barely had any downloads in the United States just three years ago....
The guide to getting better sleep
Keep your circadian rhythm in line Your body’s natural clock, or circadian rhythm, is integral to regulating your functions. Keep it regulated by making sure you receive daily sunlight and bright light exposure during the day, then limit blue light exposure such as...