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Our Most Recent Article
Unlocking growth with sensemaking: An anthropological approach to modern business challenges
"The heart has its reasons, which reason does not know." Blaise Pascal’s timeless observation captures the essence of why human behaviour often defies logic. In the business world, this rings true: despite the wealth of data at our fingertips, decisions are frequently...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative article: Which KPIs Should You Track to Keep Your Team Accountable?
The first question that arises when we think about team productivity is: How do you ensure your team stays on track, accountable, and marching to the rhythm of success? Key Performance Indicators (KPIs) – These are like your team's trusty toolbox for ramping up...
Collaborative article: AI in Marketing – Blessing or Curse?
In the ever-evolving landscape of marketing, AI in Marketing has emerged as a game-changer. Technological advancements in marketing have consistently played a pivotal role in shaping strategies and outcomes. With various AI technologies being developed, marketers can...
Collaborative Article: What are Effective Approaches for Organisations New to ESG Practices?
In an era where environmental, social, and governance (ESG) practices have become pivotal not just for corporate reputation but also for long-term sustainability, organisations are finding themselves at a crossroads. The path toward effective ESG implementation can be...
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Get featured for free in one of our collaborative articles and showcase your insights to a wider audience. Join industry leaders in providing valuable advice and building your professional visibility.
How to Start a Podcast in 7 Steps
Podcasting is still a big thing these days! So I decided to look into how to start a podcast for myself and for my business. There is a lot of information on the world wide web and it is overwhelming at times to go through all of it to find some useful answers. To...
Top 5 Reasons Why You Need Digital Marketing to Succeed
First of all, what is digital marketing? We can describe digital marketing as the part of marketing that utilizes the internet and online activities such as search engines, websites, social media, email etc. to reach consumers and develop businesses. Especially right...
Objection-handling techniques: the best part of the sales process
Often people can mistakenly think that better objection handling is the silver bullet to sales success. I have lost track of the number of people over the years who have said to me “Ian, if only I could handle objections better, I’d get so many more orders!” They are...
How to start a podcast for business
Why are podcasts important? Businesses must find new ways to transition their operations and create outside-the-box strategies to maintain their relevance. With these turbulent times, old habits will not be a major help. It’s time to open a space for innovation and...
Introduction to Account Based Marketing and simple overview how to implement it in your business
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on identifying your “ideal customer profile” (ICP) and then targeting companies that match your created ICP. By engaging with decision-makers at different levels (be that the...
When is the right time to start a business
In 2020 approximately five thousand recruitment firms were formed; however, the sad truth is that by 2022 as many as 80% of those will no longer be trading. Setting up a new venture can be a great opportunity, but the difference between success and failure can come...
Expert Panel: What makes a good leader great?
Welcome to this brilliant Expert Panel on what makes a good leader great. Here you will find a fantastic lineup of recognised Leaders, CEOs and Managing Directors who shared their thoughts and experience on how to excel in the art of leadership. Michael Meyrick Chief...
What makes a great leader?
Leaders, especially during times of uncertainty, must be prepared to make tough decisions, and often sacrifices, to fulfil their vision and grow into stronger and better leaders. Whilst the last few years have seen PAB Languages go from strength to strength, it has...
Successful leadership: how to be a great leader
Much has been written about successful leadership: How to become a leader, how to develop the relevant skills? Or how to learn from one’s failures? In many respects, all these questions come down to intellectual prowess, technical competence, and operational know-how...